The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Tag: index-latest-news
Tag: index-latest-news
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, the largest fresh drinks producer in the Chinese mainland by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering price at HK$262 ($33.59) per share.
Exploration and Cultural Innovation: Oriental Aesthetics Enables the High-quality Development
In recent years, the new-style tea beverage industry has continued to grow explosively in China’s consumer market, and the deep integration of brand and Chinese culture is becoming a new trend in the development of the industry.
The Co-branding Boom in the New Style Tea Beverage Industry Continues to Heat up
In recent years, the phenomenon of co-branding in the new style tea beverage Industry has become more frequent. Nowadays, this co-branding boom continues to heat up, constantly bringing new surprises and experiences to consumers.
2024 China Tea Export Briefing
According to customs statistics, China’s tea export volume in 2024 was 374,100 tons, an increase of 6,577 tons compared to 2023, representing a growth rate of 1.79%.
China, Nepal celebrate ties with tea in Beijing
The Nepal Tea-Tasting Festival: Strengthening Nepal-China Cultural Bonds, co-hosted by the Nepali Embassy in China and the Silk Road Cities Alliance, was held in Beijing.
Wave of “Vegetable Transformation” Leading the New Fashion
Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers.
The 2024 Sanya International Tea Meeting was Successfully Held
On October 20, 2024, the 2024 Sanya International Tea meeting was successfully held in Sanya, Hainan Province. Mr. Wang Qing, President of the China Tea Marketing Association, attended the opening ceremony and delivered a speech.
SeekingNew Increment: a Number of New-styleTea Beverage Brands Overseas Market Layout Accelerated
With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.
2024 31ST Shanghai International Tea Exhibition Holding a Grand Opening Ceremony
Recently, the 31st Shanghai International Tea Exhibition was grandly opened in Shanghai Difute International Tea Culture Plaza. Wang Qing, the Chairman of China Tea Marketing Association and Direct General of National Technical Committee 339 on Tea of Standardization Administration of China, attended the event and delivered a speech. Wang Qing pointed out that the Shanghai
Taste Spring in Your Cup
As spring has come with blossoms, it’s time to enjoy this year’s fresh tea.Among the various green teas, there is a special one called Anji white tea. In fact, it is not a member of the white tea family. A cup of Anji white tea. [Photo/IC] Rare and expensive, the tea has a short harvesting