
The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
The China Tea Marketing Association (CTMA) was found in 1992
In March 2025, China’s tea export volume reached 35,100 tons, a 19.08% increase year-on-year and a 56.71% rise month-on-month. Export value stood at USD 121 million, up 14.30% year-on-year and 53.07% month-on-month. The average export price was USD 3.44 per kilogram, down 4.01% year-on-year and 2.32% month-on-month. By the end of March 2025, China’s cumulative
According to customs statistics, as of February 2025, China’s cumulative tea export volume reached 65,900 metric tons, marking a year-on-year increase of 16.03%. The total export value amounted to 229million, reflecting a 3.58% year-on-year increase. The average export price stood at US$3.48 per kilogram, reflecting a 10.74% year-on-year decline.
Mixue Group, the largest fresh drinks producer in the Chinese mainland by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering price at HK$262 ($33.59) per share.
In recent years, the new-style tea beverage industry has continued to grow explosively in China’s consumer market, and the deep integration of brand and Chinese culture is becoming a new trend in the development of the industry.
In recent years, the phenomenon of co-branding in the new style tea beverage Industry has become more frequent. Nowadays, this co-branding boom continues to heat up, constantly bringing new surprises and experiences to consumers.
According to customs statistics, China’s tea export volume in 2024 was 374,100 tons, an increase of 6,577 tons compared to 2023, representing a growth rate of 1.79%.
The Nepal Tea-Tasting Festival: Strengthening Nepal-China Cultural Bonds, co-hosted by the Nepali Embassy in China and the Silk Road Cities Alliance, was held in Beijing.
Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers.
On October 20, 2024, the 2024 Sanya International Tea meeting was successfully held in Sanya, Hainan Province. Mr. Wang Qing, President of the China Tea Marketing Association, attended the opening ceremony and delivered a speech.
With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.