China Tea Co., Ltd. (hereinafter referred to as “China Tea”) is one of the 18 specialized companies of COFCO and one of the 12 grain and oil food industry chains of COFCO. With the inheritance and development of the traditional Chinese tea culture as its mission and positioning as a comprehensive, all-round consumer staples company, China Tea adheres to the concept of natural, ecological, safe, and healthy, and is committed to offering consumers tea-oriented products and related services, based on the brand proposition of “Chinese Drink, China Tea.” and “National drink, Healthy China.”.
Founded in 1949, China Tea was the first state-owned company since the founding of the People’s Republic of China and has made important contributions to the national economic construction. As a representative of the Chinese tea enterprises, the Company has natural deposition of brand history and consumer trust, ranked first in the list of tea enterprises in the repository of China’s Time-honored Brand as the only whole-category tea enterprise, and also ranked first in the list of top 100 tea enterprises in the tea industry for consecutive years. For more than half a century, the company’s products brought tea fragrance to overseas as a country gift for many times, the brand “ChinaTea” won a high recognition and trust of dealers and consumers at home and abroad, becoming the symbol of Chinese tea. In 2017, ChinaTea Seawall black tea, ChinaTea Butterfly jasmine tea, ChinaTea West Lake Longjing green tea, ChinaTea Mingshan Pasha cooked Pu’er tea products were selected to be used in the “Belt and Road” International Cooperation Forum, and ChinaTea Bigboss Seawall black tea was selected to be used in the Conference of the BRICS leaders. All of those brought China Tea even greater praise from the world
Under the guidance of the strategy of “Whole Industrial Chain” of COFCO, China Tea guarantees the high quality of its products through whole industrial chain management and resources control with the operation mode of “company + supplier + tea farmer”, thus to provide high quality raw materials which are natural, green, healthy and safe. With processing bases in Xiamen, Fuzhou, Quanzhou, Yunnan, Hunan, and Guangxi, the company boasts for its advanced production & processing technology and equipment, high specialization degree, and strict producing standards. The company has established more than 1,300 exclusive stores and over 35,000 retail terminals, forming a sales network covering both domestic and overseas markets. The company sales comprehensive tea products including black tea, oolong tea, scented tea, white tea, Liupao tea, Pu’er tea, dark tea, tea drinks, etc., and has created several best-selling brands such the core brand “ChinaTea” and brands such as Seawall, Butterfly, 100-year Mucang, and Monkey King.
By virtue of fully understanding of the Chinese tea industry, China Tea is becoming the leading tea enterprise through perfecting its layout, building brand, strengthening channel-based industry chain layout, enhancing operation management, improving systems and mechanisms, and promoting investment, thus become the true representative of the Chinese tea products, and provide tea, the traditional, charming, natural, and healthy beverage to our consumers, so as to spread tea culture to the rest of the world.