The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Things about Drinking Tea
Tea is one of the world’s three major beverages, originating in China and popular worldwide. In 2022, “Traditional Chinese Tea-making Techniques and Related Customs” were inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. May 21 marks the 7th “International Tea Day.” Learn these facts about tea and drink it scientifically
Hunan’s Intangible Cultural Heritage: The Craft of Making Qianliang Tea
“Qianliang Tea” is a highly representative product within the dark tea family
New Tea Beverage Brands collectively Increasing Investment in Coffee Market
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified
Consumers find taste for Tongren matcha
Tea from Guizhou city’s terraces a hit in many markets By YANG JUN in Guiyang and LIU BOQIAN | China Daily | Updated: 2026-03-27 09:02 In the rolling hills of Tongren in Southwest China’s Guizhou province, tea terraces cascade down the slopes in neat green waves. During the picking season in early April, shaded gardens
Sheep-themed drink becomes social media sensation
Shanghai shop’s viral matcha latte whips overseas visitors into a froth of excitement By ZHENG ZHENG in Shanghai | CHINA DAILY | Updated: 2026-04-15 07:10 After waiting in line for more than 40 minutes, Polish tourist Joanna Paska smiled when she took the first sip of her matcha latte, but not before carefully positioning her
China Gifts | Dianhong tea: Brewed by time and nature
Thirsty to learn more about Chinese tea culture? Let’s have some Dianhong tea first. Hand-picked like fine coffee beans, crafted with care and brewed into honeyed, fruity warmth, Dianhong tea isn’t made for fancy ceremony. It’s integral to daily life, shared, sipped, and slurped. So raise a cup of Dianhong tea to the incredible tea
From Caffeine Crash to Sweet Dreams: How Chinese Scientists Are Reinventing New-style Tea Beverages
New-style Tea Beverages have become a global obsession, winning fans from Hangzhou to Honolulu and from Taipei to Toronto. But for many drinkers, the enjoyment comes with a familiar trade-off: caffeine. What begins as an afternoon pick-me-up can end in jitters, a racing heart, and a night spent staring at the ceiling. Enter Dr. Mao
Tea Exports from Yuhang District, Hangzhou Hit Record High: Jingshan Matcha Fragrance Spreads Worldwide
In 2025, tea exports from Yuhang District, Hangzhou delivered an outstanding performance: the annual export value reached 390 million yuan, a year-on-year increase of one-third compared with 2024, hitting a record high. Accounting for nearly 60% of the district’s total agricultural product exports, tea has become the core pillar of Yuhang’s specialty agricultural products “going
Mixue Group posts strong results for 2025 on expanded store footprint
By Wang Zhuoqiong | China Daily | Updated: 2026-04-14 09:33 Mixue Group reported robust earnings growth for 2025, driven by rapid store expansion and a supply chain-led business model, even as rising costs and intensifying competition weighed on margins. Revenue rose 35.2 percent to 33.56 billion yuan ($4.91 billion), while net profit increased 33.1 percent
Five exquisites, one amazing Guiyang
chinadaily.com.cn | Updated: 2026-03-31 17:29 At the 20th Guizhou Tourism Industry Development Conference kicks off on March 30, Guiyang launched a new cultural tourism initiative based on the “Five Exquisites” framework. This strategy aims to enhance the city’s appeal by blending local traditions with modern lifestyle trends to attract both domestic and international travelers. A