Hubei Tea Group Showcases at ITB Berlin 2026

2026.3.20

Recently, the 2026 Internationale Tourismus-Börse Berlin (ITB Berlin) grandly opened. As a core force in the development of Hubei province’s tea industry chain, Hubei Tea Group Co., Ltd. was invited to participate in the exhibition as part of the Hubei cultural and tourism delegation. This reappearance on the international stage marks another key step forward in the Group’s efforts to promote its brand globally.

At the exhibition booth, traditional charm intertwined with modern technology. Staff members, dressed in elegant tea ceremony attire, alternately demonstrated classic tea art with professional skill and adeptly operated an intelligent AI tea-making machine. They served cups of aromatic tea to a continuous stream of German consumers and international business visitors. The convenient operation and the precisely controlled color and taste of the tea made the AI tea maker a “tech highlight” of the booth, attracting numerous visitors to stop and experience it.

This participation represents a significant practice for Hubei Tea Group. Building on its core advantages across the entire industry chain, the Group is actively responding to the Hubei Provincial Department of Culture and Tourism’s initiative to develop the European inbound tourism market. During the exhibition, the Group will deeply engage in a series of activities, including the Germany session of the “Nihao! China” 2026 Inbound Tourism Program, the Hubei Cultural Tourism Photo Exhibition, and intangible cultural heritage tea culture performances. These efforts aim to deeply integrate the promotion of the “CHU TIAN HAO” TEA brand with the dissemination of Hubei’s cultural tourism image, allowing the fragrance of Hubei tea to become an important cultural emblem making its way to Europe.