The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Industry News
Category: Industry News
New Tea Beverage Brands collectively Increasing Investment in Coffee Market
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified
Consumers find taste for Tongren matcha
Tea from Guizhou city’s terraces a hit in many markets By YANG JUN in Guiyang and LIU BOQIAN | China Daily | Updated: 2026-03-27 09:02 In the rolling hills of Tongren in Southwest China’s Guizhou province, tea terraces cascade down the slopes in neat green waves. During the picking season in early April, shaded gardens
Sheep-themed drink becomes social media sensation
Shanghai shop’s viral matcha latte whips overseas visitors into a froth of excitement By ZHENG ZHENG in Shanghai | CHINA DAILY | Updated: 2026-04-15 07:10 After waiting in line for more than 40 minutes, Polish tourist Joanna Paska smiled when she took the first sip of her matcha latte, but not before carefully positioning her
Hubei Tea Group Showcases at ITB Berlin 2026
2026.3.20 Recently, the 2026 Internationale Tourismus-Börse Berlin (ITB Berlin) grandly opened. As a core force in the development of Hubei province’s tea industry chain, Hubei Tea Group Co., Ltd. was invited to participate in the exhibition as part of the Hubei cultural and tourism delegation. This reappearance on the international stage marks another key step
China Gifts | Dianhong tea: Brewed by time and nature
Thirsty to learn more about Chinese tea culture? Let’s have some Dianhong tea first. Hand-picked like fine coffee beans, crafted with care and brewed into honeyed, fruity warmth, Dianhong tea isn’t made for fancy ceremony. It’s integral to daily life, shared, sipped, and slurped. So raise a cup of Dianhong tea to the incredible tea
From Caffeine Crash to Sweet Dreams: How Chinese Scientists Are Reinventing New-style Tea Beverages
New-style Tea Beverages have become a global obsession, winning fans from Hangzhou to Honolulu and from Taipei to Toronto. But for many drinkers, the enjoyment comes with a familiar trade-off: caffeine. What begins as an afternoon pick-me-up can end in jitters, a racing heart, and a night spent staring at the ceiling. Enter Dr. Mao
Tea Exports from Yuhang District, Hangzhou Hit Record High: Jingshan Matcha Fragrance Spreads Worldwide
In 2025, tea exports from Yuhang District, Hangzhou delivered an outstanding performance: the annual export value reached 390 million yuan, a year-on-year increase of one-third compared with 2024, hitting a record high. Accounting for nearly 60% of the district’s total agricultural product exports, tea has become the core pillar of Yuhang’s specialty agricultural products “going
Mixue Group posts strong results for 2025 on expanded store footprint
By Wang Zhuoqiong | China Daily | Updated: 2026-04-14 09:33 Mixue Group reported robust earnings growth for 2025, driven by rapid store expansion and a supply chain-led business model, even as rising costs and intensifying competition weighed on margins. Revenue rose 35.2 percent to 33.56 billion yuan ($4.91 billion), while net profit increased 33.1 percent
Foreign visitors develop a taste for Guizhou matcha
chinadaily.com.cn | Updated: 2026-03-30 20:33 International guests visiting Guizhou recently sampled locally produced matcha and were quickly won over by its rich flavor and smooth taste, discovering why the province has become a major hub for the vibrant green tea powder.
Chongqing tea farmers harvest spring tea in eco-friendly gardens
By Deng Rui and Tan Yingzi in Chongqing | chinadaily.com.cn | Updated: 2026-03-26 17:09 In the picturesque Changping village, located in Chongqing’s Nanchuan district, local tea farmers have recently been busy with the annual harvest of spring tea in its eco-friendly tea gardens. Over the past few years, Nanchuan has embraced an innovative approach to