The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Matcha，The “Superfood” of Antioxidants
The origin of matcha lies in China! It was invented in the Tang Dynasty and widely spread in the Song Dynasty. However, after the Ming Dynasty, matcha became less popular and was replaced by tea leaves brewed for drinking. Ancient matcha was called “powdered tea” and was made from high-quality fresh tea leaves processed into
New Trend in New-style Tea Beverage, 2023
In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma
“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give
Steeped in history
A leaf fell into water and changed the taste of it. Henceforth, tea was born. China is known as the home of tea. Since ancient times, tea has permeated Chinese culture, leaving its aroma in poetry, etiquette and customs. Tea lovers enjoy the drink not just for its flavor, but also for the beauty of
Tea Polyphenols
Tea polyphenols are important nutrients in tea and have many positive effects. It is a powerful antioxidant that helps protect the body from free radical damage. In addition, tea polyphenols have many other effects. Let’s take a look at the effects of tea polyphenols! First of all, tea polyphenols are very beneficial to cardiovascular health.
Tea Polysaccharide
Tea polysaccharide is a kind of component which has important physiological function in tea. According to the research, tea polysaccharide has anti-tumor, blood sugar, blood lipid and other effects. Studies have found that tea contains a variety of active ingredients, of which tea polysaccharide is a very important one. Tea polysaccharides have anti-tumor effects. Studies
China’s Yunnan to implement regulations on ancient tea tree protection
From Xinhua Southwest China’s Yunnan Province has recently introduced a series of regulations aimed at safeguarding its ancient tea trees. The regulations will come into force starting from March 1, as per the announcement made by the local authorities. A total of 30 regulations have been enacted that focus on addressing various issues concerning the
Six common sense you should know when drinking tea
Tea drinking season Drink scented tea in spring, green tea and white tea in summer, oolong tea in autumn, black tea and black tea in winter. Of course, tea with mild nature is suitable all year round, such as Pu’er cooked tea and old white tea. Reasonable consumption of tea The tea should be moderate
Tea & Wedding
Chinese ancient people often associate tea with marriage, they believe that tea represents the character of constancy and purity, but also symbolizes more children and happiness, which is very consistent with the widely popular concept of marriage in ancient China, so various customs of tea and wedding have been passed down to today. It proposes
Way of drinking tea in Song Dynasty，Dian Cha
The rulers of the Song Dynasty emphasized that the country should be governed by culture, and after receiving long-term material comfort, the people who had experienced the chaos turned to seek deeper comfort, and the appearance of tea just met this demand. As a result, people began to plant tea on a large scale across