The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Author: ctma
Author: ctma
Tea customs in northern regions of China
In the north of the Huaihe River in China, although tea is not produced, it has a history of over a thousand years of tea drinking and has also formed local tea drinking customs. The way people in the north drinking tea is not as particular as in the south, mainly to quench their thirst.
Matcha，The “Superfood” of Antioxidants
The origin of matcha lies in China! It was invented in the Tang Dynasty and widely spread in the Song Dynasty. However, after the Ming Dynasty, matcha became less popular and was replaced by tea leaves brewed for drinking. Ancient matcha was called “powdered tea” and was made from high-quality fresh tea leaves processed into
New Trend in New-style Tea Beverage, 2023
In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma
Exploring Tea Standardization, the First National Consumer Perspective Tea Flavor Wheel was Released
Recently, the national conference of “Authentic Chinese Tea and Black Tea Flavor Wheel” was officially held. CHALI, as the only brand with strategic cooperation, jointly released China’s first black tea flavor wheel based on the consumer perspective with China National Geographic·Local Style. “Authentic Chinese Tea and Black Tea Flavor Wheel” is guided by China Tea
“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give
Steeped in history
A leaf fell into water and changed the taste of it. Henceforth, tea was born. China is known as the home of tea. Since ancient times, tea has permeated Chinese culture, leaving its aroma in poetry, etiquette and customs. Tea lovers enjoy the drink not just for its flavor, but also for the beauty of
Perfection to a tea
Cultural inheritors of Pu’er in Yunnan eager to spread the beverage’s fame, Deng Zhangyu reports. As the sun rises over his tea plantation in Ning’er county in Pu’er, Yunnan province, Li Xingchang walks around examining the leaves and smelling their aroma. September is harvest time, and Li is treating each tree tenderly, as if it
“Hefeng Tea” Going to the World
From Xinhua News Recently, in the production workshop of a company in Hubei province, workers were busy filling export orders. The tea produced by the company will be loaded into containers and transported to Ningbo Port, and then shipped to African countries such as Senegal and European countries such as Belgium and France. It is
Celebrating tea on ‘Alishan Mountain of the mainland’
From China Daily Chen Yun-chia, a young man from Taiwan, has left his cushy job with a high-tech enterprise on the island and crossed the Strait to continue a family tradition of running a tea plantation in his grandfather’s hometown in Fujian province. The plantation, situated in a special tea park for investors from Taiwan
President Wang Qing was invited to attend the issuing ceremony of the UN stamp “International Tea Day” and the celebration of the 2023 International Tea Day
On May 18th, the issuing ceremony of the UN stamp “International Tea Day” and the celebration of International Tea Day 2023 were held at the UN building in Beijing. Mr. Wang Qing, President of China Tea Marketing Association, was invited to attend this activity and deliver a speech. President Wang Qing said, “The United Nations