The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
The China Tea Marketing Association (CTMA) was found in 1992
On 21 May, the International Tea Day 2024 Celebration Conference, jointly organized by the Food and Agriculture Organization of the United Nations and the Ministry of Agriculture and Rural Affairs of the P.R.China, was held at the FAO headquarters in Rome. On behalf of Chinese tea, Bama Tea Industry, the best-selling brand of high-end tea in China, was invited for two consecutive years with providing tea services for multinational missions, representatives of United Nations officials and domestic and foreign media, carrying forward the unique charm of Chinese tea and elegance of the intangible heritage.
The picture shows the official report of the Food and Agriculture Organization of the United Nations
Mr.Qu Dongyu, the Director-General of the UN Food and Agriculture Organization,Ambassador Guang Defu, Permanent Representative of China to the UN Food and Agriculture Organization, and Xia Jingyuan, Special Adviser to the Director-General of the UN Food and Agriculture Organization, visited BAMA Booth gave praises to it’s excellent products.
The picture shows Qu Dongyu, Director-General of the Food and Agriculture Organization of the United Nations, tasting the good tea of BAMA and praising it repeatedly
The picture shows Ambassador Guang Defu (second from right), Permanent Representative of China to the Food and Agriculture Organization of the United Nations, praising the BAMA’s star product, Saizhenzhu Ti Kwan Yin.
The picture shows Xia Jingyuan (second from left), Special Adviser to the Director-General of the Food and Agriculture Organization of the United Nations, and the BAMA tea fairy
At the scene, the exquisite tea performance and high-quality tea service attracted the attention of all guests. The official report of the FAO chose BAMA tea service as the web banner, and authoritative media such as CCTV News and Xinhua News Agency reported the grand occasion, so that the world could see the charm of Chinese intangible cultural heritage.
Fragrance wafts to the United Nations, Chinese tea culture blooms global charm
Tea is an important cultural link between China and the world. Qu Dongyu, Director-General of the UN Food and Agriculture Organization, said: “At a time when the world is facing multiple crises, tea can reunite people to find common solutions and build a better world of peace and solidarity.”
The picture shows CCTV news reporting that Qu Dongyu, Director-General of the Food and Agriculture Organization of the United Nations, spoke at the conference
On behalf of Chinese tea brands, Bama Tea was invited to the FAO headquarters again, which not only demonstrated the strength and quality of the first-echelon Chinese tea brands, but also represented the upgradation of tea export, and took another solid step to promote the international development of China’s tea industry.
At the FAO Headquarters in Rome Italy, Mr. Jiang Yutong, the chief ambassador of Bama High-end Chinese Tea Global Promotion, was invited to show the elegance and charm of Chinese tea culture to the world by her exquisite tea art skills, highlighting China’s rich tea cultural heritage and intangible cultural heritage skills.
The picture shows Carlo Capria, former Secretary General of the Italian Prime Minister’s Office and president of the Council of Ministers of the Prime Minister’s Office, praising the BAMA tea
The picture shows guests from many countries tasting and communicating in front of the BAMA booth, feeling the charm of intangible Chinese tea
While tasting Bama Tea, guests from all over the world also listened to Bama tea fairies explain the historical origin, development status and future trend of Chinese tea culture. They all praised the positive contribution represented by Bama tea industry at the international level.
From China to the world, opening a new voyage for the internationalization of Chinese tea brands
In recent years, as an outstanding representative of Chinese tea brands, Bama Tea has been invited to the United Nations Headquarters, the FAO Headquarters and the Chinese Embassy in the United States, to show the charm of Chinese intangible tea culture to the world, and to convey the beautiful vision of “Tea For Harmony”. After 13 years, it has brought the intangible tea fragrance that has been inherited for centuries to guests in 30 countries, 78 cities and 192 countries. It has effectively promoted the cultural and economic exchanges and cooperation between China and foreign countries, built a bridge of communication between Chinese and foreign people, and spread Chinese culture and value system overseas, contributing to the “BAMA power” for telling the Chinese story well.
In May 2023, Bama Tea was invited to the United Nations Headquarters and was praised by the permanent representatives of many countries
The picture shows Zhang Jun (middle), Permanent Representative of China to the United Nations, and other guests listen to Wang Wenli (second from right), chairman of Bama Tea and a national non-genetic bearer, introduce the light of Bama pearl Tie Guanyin
During the International Tea Day 2023, Yuma was invited to the FAO Headquarters in Rome and was praised by FAO Director-General Qu Dongyu (fourth from right)/ FAO Deputy Director-General Semedo (first from right) and many international friends
Showing up at the FAO headquarters for two consecutive years not only provides an international stage of BAMA tea industry to display Chinese tea culture, but also injects new vitality into the exchange and development of global tea culture. In the future, BAMA Tea will continue to uphold the mission of “let the world enjoy the health and happiness of tea”, continue to innovate and develop, and meet the needs of global consumers with better products and services. At the same time, BAMA Tea industry will also actively participate in international tea culture exchange activities, and contribute more wisdom and strength to promote the prosperity and development of global tea culture.