The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Tag: index-all-posts
Tag: index-all-posts
Things about Drinking Tea
Tea is one of the world’s three major beverages, originating in China and popular worldwide. In 2022, “Traditional Chinese Tea-making Techniques and Related Customs” were inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity. May 21 marks the 7th “International Tea Day.” Learn these facts about tea and drink it scientifically
Hunan’s Intangible Cultural Heritage: The Craft of Making Qianliang Tea
“Qianliang Tea” is a highly representative product within the dark tea family
New Tea Beverage Brands collectively Increasing Investment in Coffee Market
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified
Sheep-themed drink becomes social media sensation
Shanghai shop’s viral matcha latte whips overseas visitors into a froth of excitement By ZHENG ZHENG in Shanghai | CHINA DAILY | Updated: 2026-04-15 07:10 After waiting in line for more than 40 minutes, Polish tourist Joanna Paska smiled when she took the first sip of her matcha latte, but not before carefully positioning her
Hubei Tea Group Showcases at ITB Berlin 2026
2026.3.20 Recently, the 2026 Internationale Tourismus-Börse Berlin (ITB Berlin) grandly opened. As a core force in the development of Hubei province’s tea industry chain, Hubei Tea Group Co., Ltd. was invited to participate in the exhibition as part of the Hubei cultural and tourism delegation. This reappearance on the international stage marks another key step
China Gifts | Dianhong tea: Brewed by time and nature
Thirsty to learn more about Chinese tea culture? Let’s have some Dianhong tea first. Hand-picked like fine coffee beans, crafted with care and brewed into honeyed, fruity warmth, Dianhong tea isn’t made for fancy ceremony. It’s integral to daily life, shared, sipped, and slurped. So raise a cup of Dianhong tea to the incredible tea
Mixue Group posts strong results for 2025 on expanded store footprint
By Wang Zhuoqiong | China Daily | Updated: 2026-04-14 09:33 Mixue Group reported robust earnings growth for 2025, driven by rapid store expansion and a supply chain-led business model, even as rising costs and intensifying competition weighed on margins. Revenue rose 35.2 percent to 33.56 billion yuan ($4.91 billion), while net profit increased 33.1 percent
Tea brands push fresh brews toward stronger global presence
Tea brands push fresh brews toward stronger global presence China Daily | Updated: 2026-03-14 13:35 In recent years, Chinese tea beverage brands have become an increasingly familiar sight overseas. From Kuala Lumpur to Singapore and as far as Los Angeles in the United States, Chinese milk tea and freshly brewed tea brands are establishing a presence
Sip of tea reshapes young Russian’s life trajectory
By HOU CHENCHEN and LI YINGQING in Pu’er | CHINA DAILY | Updated: 2026-03-05 09:28 Editor’s note: China Daily presents the series Friends Afar to tell the stories of people-to-people exchanges between China and other countries. Through the vivid narration of the people in the stories, readers can get a better understanding of a country that
Salty Milk Tea Emerges as the New Favorite
The new tea beverage market is swept by a ‘salty aroma trend’, with salty milk tea evolving from a niche experiment to a hit category. Multiple leading brands have seen their new products sell out one after another, sparking an industry-wide ‘salty rush’. HeyTea’s “Jiangxiang Bai Tuo Suiyinzi” (Saucey White Crumbled Silver) has become a
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