The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
The China Tea Marketing Association (CTMA) was found in 1992
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified
Updated: Mar 21, 2026 chinadaily.com.cnPrint Thirsty to learn more about Chinese tea culture? Let’s have some Dianhong tea first. Hand-picked like fine coffee beans, crafted with care and brewed into honeyed, fruity warmth, Dianhong tea isn’t made for fancy ceremony. It’s integral to daily life, shared, sipped, and slurped. So raise a cup of Dianhong
The rulers of the Song Dynasty emphasized that the country should be governed by culture, and after receiving long-term material comfort, the people who had experienced the chaos turned to seek deeper comfort, and the appearance of tea just met this demand. As a result, people began to plant tea on a large scale across
China has witnessed thousands of years history in drinking tea, with its vicissitudes and development accompanying with it. During this long time, the way we drink tea has undergone many changes. Due to different times, regions, climates, the ways of drinking tea are also different. Tea cooking methods are changing with the improvement of tea