The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: New style chinese tea beverage
Category: New style chinese tea beverage
New Tea Beverage Brands collectively Increasing Investment in Coffee Market
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified
Consumers find taste for Tongren matcha
Tea from Guizhou city’s terraces a hit in many markets By YANG JUN in Guiyang and LIU BOQIAN | China Daily | Updated: 2026-03-27 09:02 In the rolling hills of Tongren in Southwest China’s Guizhou province, tea terraces cascade down the slopes in neat green waves. During the picking season in early April, shaded gardens
Sheep-themed drink becomes social media sensation
Shanghai shop’s viral matcha latte whips overseas visitors into a froth of excitement By ZHENG ZHENG in Shanghai | CHINA DAILY | Updated: 2026-04-15 07:10 After waiting in line for more than 40 minutes, Polish tourist Joanna Paska smiled when she took the first sip of her matcha latte, but not before carefully positioning her
From Caffeine Crash to Sweet Dreams: How Chinese Scientists Are Reinventing New-style Tea Beverages
New-style Tea Beverages have become a global obsession, winning fans from Hangzhou to Honolulu and from Taipei to Toronto. But for many drinkers, the enjoyment comes with a familiar trade-off: caffeine. What begins as an afternoon pick-me-up can end in jitters, a racing heart, and a night spent staring at the ceiling. Enter Dr. Mao
Mixue Group posts strong results for 2025 on expanded store footprint
By Wang Zhuoqiong | China Daily | Updated: 2026-04-14 09:33 Mixue Group reported robust earnings growth for 2025, driven by rapid store expansion and a supply chain-led business model, even as rising costs and intensifying competition weighed on margins. Revenue rose 35.2 percent to 33.56 billion yuan ($4.91 billion), while net profit increased 33.1 percent
Tea brands push fresh brews toward stronger global presence
Tea brands push fresh brews toward stronger global presence China Daily | Updated: 2026-03-14 13:35 In recent years, Chinese tea beverage brands have become an increasingly familiar sight overseas. From Kuala Lumpur to Singapore and as far as Los Angeles in the United States, Chinese milk tea and freshly brewed tea brands are establishing a presence
Nearly 10 million cups of new-style tea drinks were sold during the 2026 Spring Festival
During the Spring Festival holiday, many new-style tea drink brands saw explosive growth in performance.Moly Milky’s nationwide GMV surged by more than 130% year-on-year, with some stores achieving a 790% month-on-month increase compared with pre-holiday levels, and nearly 10 million cups were sold in total.Tianlala, which enjoys strong advantages in township markets, recorded a month-on-month
Salty Milk Tea Emerges as the New Favorite
The new tea beverage market is swept by a ‘salty aroma trend’, with salty milk tea evolving from a niche experiment to a hit category. Multiple leading brands have seen their new products sell out one after another, sparking an industry-wide ‘salty rush’. HeyTea’s “Jiangxiang Bai Tuo Suiyinzi” (Saucey White Crumbled Silver) has become a
China’s new-style tea brands find a hot new market in US
Chinese new-style tea brands are now turning to dig gold in the United States, looking for new opportunities.
CHAGEE’s first campus store in Beijing has opened at Tsinghua University
On June 11, Bawang CHAGEE announced the official opening of its first campus store in Beijing at Tsinghua University’s Zhaolan Institute. On its opening day, the store sold over 2,200 cups, making it the top GMV performer among all its stores nationwide that day. Currently, CHAGEE has opened stores on nearly 200 campuses across the country, including