The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: New Style Tea Beverage
Category: New Style Tea Beverage
New Tea Beverage Brands collectively Increasing Investment in Coffee Market
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified
Consumers find taste for Tongren matcha
Tea from Guizhou city’s terraces a hit in many markets By YANG JUN in Guiyang and LIU BOQIAN | China Daily | Updated: 2026-03-27 09:02 In the rolling hills of Tongren in Southwest China’s Guizhou province, tea terraces cascade down the slopes in neat green waves. During the picking season in early April, shaded gardens
Hubei Tea Group Showcases at ITB Berlin 2026
2026.3.20 Recently, the 2026 Internationale Tourismus-Börse Berlin (ITB Berlin) grandly opened. As a core force in the development of Hubei province’s tea industry chain, Hubei Tea Group Co., Ltd. was invited to participate in the exhibition as part of the Hubei cultural and tourism delegation. This reappearance on the international stage marks another key step
From Caffeine Crash to Sweet Dreams: How Chinese Scientists Are Reinventing New-style Tea Beverages
New-style Tea Beverages have become a global obsession, winning fans from Hangzhou to Honolulu and from Taipei to Toronto. But for many drinkers, the enjoyment comes with a familiar trade-off: caffeine. What begins as an afternoon pick-me-up can end in jitters, a racing heart, and a night spent staring at the ceiling. Enter Dr. Mao
Tea brands push fresh brews toward stronger global presence
Tea brands push fresh brews toward stronger global presence China Daily | Updated: 2026-03-14 13:35 In recent years, Chinese tea beverage brands have become an increasingly familiar sight overseas. From Kuala Lumpur to Singapore and as far as Los Angeles in the United States, Chinese milk tea and freshly brewed tea brands are establishing a presence
Salty Milk Tea Emerges as the New Favorite
The new tea beverage market is swept by a ‘salty aroma trend’, with salty milk tea evolving from a niche experiment to a hit category. Multiple leading brands have seen their new products sell out one after another, sparking an industry-wide ‘salty rush’. HeyTea’s “Jiangxiang Bai Tuo Suiyinzi” (Saucey White Crumbled Silver) has become a
CHAGEE’s first campus store in Beijing has opened at Tsinghua University
On June 11, Bawang CHAGEE announced the official opening of its first campus store in Beijing at Tsinghua University’s Zhaolan Institute. On its opening day, the store sold over 2,200 cups, making it the top GMV performer among all its stores nationwide that day. Currently, CHAGEE has opened stores on nearly 200 campuses across the country, including
Tianlala opened 10 stores in Indonesia at the same time
During the Dragon Boat Festival, the new tea brand Tianlala opened 10 new stores in North Sumatra, Indonesia, located in Ayahanda, HM Joni, Kapten Muslim, and other areas. To celebrate the opening, it organized a special parade event, where Black Bear dolls visited each new store to interact warmly with customers. As of now, Tianlala has
New tea drinks drive the nationalization of regional fruits
On June 12, the leading brand of new tea drinks, Xicha, launched a seasonal drink “Qixiang Huangpi Peach” with “huangpi”, a characteristic fruit of Lingnan, as its core raw material. The drink reflects a significant trend in the new tea drinks industry to continuously deepen the construction of supply chain, promote regional characteristics of raw
CHAGEE goes to Nasdaq: China’s new-style tea drinks go to the US for the first time
Recently, the Chinese new-style tea brand CHAGEE (stock code: CHA) officially listed on NASDAQ, becoming the first Chinese tea drink company to list in the U.S. The IPO was priced at $28 per share, raising a total of $5.1 billion (approximately 37.2 billion RMB). International investment banks such as Citigroup and Morgan Stanley served as lead underwriters,