![The China Tea Marketing Association (CTMA)](/wp-content/uploads/2019/08/logo.png)
The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
The China Tea Marketing Association (CTMA) was found in 1992
Established in 1949, China Tea Co., LTD. (hereinafter referred to as “the Company”) is a leader in the development of tea industry and the founder of China’s modern tea industry system.
Layout in the whole chain , Management in the whole category
After 75 years of vicissitudes, the Company has a full range of tea products covering the six traditional tea categories of green tea, yellow tea, white tea, oolong tea, black tea, black tea and scented tea (reprocessed tea). It owns 220,000 mu of controllable tea garden base in Fujian, Yunnan, Guangxi, Hunan, Zhejiang, Anhui, Shaanxi, Guizhou and other regions, and has two raw material centers in northern Fujian and Yunnan. At the same time, it has 18 processing bases and online and offline sales network of all categories, covering Yunnan, Guangxi, Fujian, Zhejiang, Jiangsu and other major tea producing areas, enabling in independent producing, and havs more than 2,500 offline stores .
The cradle of Chinese tea masters
The Company has inheritors of intangible cultural heritage in jasmine tea, black tea, oolong tea, and green tea (West Lake Longjing tea) producing, and a number of Chinese tea masters enjoying the special allowance of The State Council, which has become the strength guarantee of the company’s inheritance and innovation.
Technology leader and innovator of process technology
Since the 1950s, the Company has successfully developed white tea heating and wilting processing technology, new white tea processing technology, Pu-erh ripe tea processing technology, roasted green tea scenting technology, red crushed tea processing technology, instant tea processing technology, etc., which has been widely used in the tea industry.
At present, the Company has a technical committee and China Tea Technology Company to promote the rapid aging process of Liubao tea, intelligent withering and fermentation system of Yunnan dianhong black tea , low-temperature scenting technology of jasmine tea, etc., and explore the deep processing technology of tea. At the same time, the company integrated the high-tech into the tea industry, using the nternet of Things technology to create smart tea gardens, using big data technology to create 5G cloud warehouse. Combined with space technology to land on the Chinese space Station, the company improved the modern scientific and technological content of tea enterprises, as well as efficiency improvement.
A leader in promoting industry standardization
The Company has participated in the formulation of 5 national standards, 22 local standards, 3 industry standards, 17 group standards, and joined the enterprise standard “leader” alliance, formulated and released 9 enterprise standards of the whole category, and continuously improved product quality through the standard system of “higher than the national standard, higher than the industry, higher than the export”, leading the industry progress.
The “national tea representative” servicing the world with courtesy.
As a “representative” of Chinese tea, the company has always used tea as a medium to tell a good “story”. Since the 1980s, the products from the company have been presented to political leaders of various countries as national gifts, spreading Chinese tea culture and benefiting people around the world.
In the future, the Company will stick to its original heart, and dedicate tea, the oldest and most charming beverage, to consumers, making Chinese tea culture spread all over the world.