On the evening of March 29th, Naixue’s Tea, the first share of tea beverage, released its 2021 annual report. The annual report shows that Naixue’s total tea revenue in 2021 is 4.296 billion RMB, an increase of 40.5% from 3.057 billion RMB in 2020. Naixue’s tea online order revenue accounted for 71.8%.
number of new stores was 326, and the operating profit of the stores continued
Naixue’s tea adheres to the
direct sales model, and the number of stores maintains a rapid growth. Until December
31st, 2021, Naixue’s Tea has opened 817 stores. It was stated in its annual
report that it will continue to further increase market penetration in first-tier,
new first-tier and key second-tier cities in order to cultivate and consolidate
consumers’ tea consumption habits.
The annual report shows that the number of stores has accelerated and the operating profit of the stores has increased steadily. In 2021, the operating profit of Naixue’s tea stores reach 592 million RMB, an increase of about 68.4% compared with that in 2020. In 2021, the profit margin of Naixue’s tea stores is 14.5% with an increase of 2.3%.
number of registered members exceeds 43 million, and the repurchase rate hits a
According to the annual
report, until December 31st, 2021, the number of registered tea members of Naixue
was about 43.3 million, an increase of 55% from 27.9 million in 2020. In
addition, in the fourth quarter of 2021, the repurchase rate of Naixue members
reached 35.3%, setting a new record for the brand.