“Drinking” leads the trend – the 2023 New-Style Tea Beverage Exchange Conference was successfully held

On November 19,”Drinking” leads the trend – the 2023 New-Style Tea Beverage Exchange Conference was successfully held.

Wang Qing, Chairman of China Tea Marketing Association and director general of National Technical Committee 339 on Tea of standardization Administration of China, Song Huiyu, Chairman of Chibi CPPCC and Executive Vice chain leader of tea industry; Zhang Chaobin, Vice President of China Tea Marketing Association, Chairman of the Tea and Coffee Professional Committee, Chairman of Fuzhou Bangli Tea Industry Co., LTD. and other leading guests, as well as relevant government departments, industry organizations, members of the tea and coffee committee and representatives of enterprises from all over the country attended the event.

From different perspectives, the speakers shared hot topics focused on the industry such as the trend of raw materials, marketing, cross-border integration, product research and development, and tea health, discussing the potential value of the development of new-style tea beverage and exploring the future trend of industry transformation and upgrading with the audience, which was beneficial.

At the meeting, the China Tea Marketing Association released the results of the industry figures survey.

The Tea and Coffee Professional Committee was established in May 2018, which is one of the branches of China Tea Marketing Association. There are more than 100 members, covering related enterprises in the whole industry chain, and actively carry out effective work in publicity and promotion, information services, social responsibility, talent and technology, industrial exchanges, and other aspects, and strive to make new contributions to guiding the high-quality development of tea beverage and coffee.