new tea beverage – The China Tea Marketing Association (CTMA)

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New Tea Beverage Brands collectively Increasing Investment in Coffee Market

May 10, 2026 Changes in drinking tea, Industry News, New style chinese tea beverage, New Style Tea Beverage, Tea and Health, Tea Brand, the spread and development of tea ctma

Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified