The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Tag: brand
Tag: brand
New Tea Beverage Brands collectively Increasing Investment in Coffee Market
Since 2026, new tea beverage brands have entered a period of concentrated expansion by venturing into the coffee sector. Leading brands are accelerating their transition from initial experimentation to strategic deepening, leveraging their extensive retail networks and mature supply chains to capture market share through differentiated pricing strategies and integrated tea-coffee products. This has solidified