The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Meet the Judges for the Global Tea Championship’s Spring Hot (Loose Leaf) Competition
The Global Tea Championship’s Spring Hot (Loose Leaf) competition took place in Boulder, Colorado, Sept. 29, 2018. These three tea industry experts brought specialized knowledge to the competition and evaluated each of the teas. Richard Endicott Richard Endicott grew up in England and consumed tea from an early age. He became a Trainee Tea Taster with
Blueberry White Tea Wins Gold
Irving, Texas-based ’s Blueberry White Tea stood out in the recent Global Tea Championship’s Iced Tea Competition in Montebello, California. The tea was awarded a gold medal in the Flavored White Iced Tea category with a score of 90 on a 100-point scale. Samantha Hamilton, director and sales manager at La Crème, and the owner’s
World Tea Expo 2019 Call for Speakers
World Tea Expo managers are seeking new speakers and topics for the June 2019 conference in Las Vegas, Nevada. Those who have knowledge of and experience in the tea industry are encouraged to submit proposals by the October 1, 2018 deadline. Education is an integral part of the World Tea Expo. A survey of 249
Meet Eliot Jordan, Global Tea Championship Judge
Eliot Jordan Eliot Jordan’s career in the tea industry began at Peet’s Coffee & Tea store in Berkeley, California, where he went from being a part-time employee to being a trainer and subsequently a tea purchaser, blender and buyer. During his tenure at Peet’s he introduced new teas and blends, such as Pride of the
Pea Flower Tea: Sneaking Up on the Innovation Highway
Pea flower tea could be the next sneak up innovation in the beverage market, joining bubble tea, cheese tea, cold brew and kombucha and, perhaps even the SUI of the past decade, matcha. These came from outside the mainstream, relatively suddenly establishing a market base of enthusiastic customers. None seemed likely to become more than
10 World Tea Expo Sessions to Help You Build Marketing and Retailing Skills
World Tea Expo offers myriad tea business sessions that can help current business owners improve their operations and give future entrepreneurs a strong foundation. These sessions focus on instilling marketing and retailer skills for a successful tea business. Attendees can select which courses they believe would best improve their businesses and walk away with the
Director of Global Tea Initiative at World Tea Expo
Katharine Burnett Informed consumers make better choices and more frequently that choice is tea. “Compare tea to the wine industry,” suggests Katharine Burnett. “The more knowledgeable the consumer is, the more s/he buys. And this puts pressure on the industry to provide better and better quality, which makes the choices even better for all, and
Tea Industry Influencers Discuss Engaging New Customers
Waiter is bringing drinking and delicious desserts to clients of cafe. Photo credit: GettyImages.com World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable
Tea Craftsman Certification Strengthens Tea Businesses
Photo credit: Thinkstockphotos.com Being an effectual tea specialist has evolved beyond handing a cup and teabag to a customer. Knowledge of tea and its components is vital for success. Some key skills that are relevant when training or becoming a tea specialist in today’s competitive retail environment are: Cupping. Processing. Blending. Creating flavored teas. Understanding
Tea Industry Association Set to Launch This Summer
Tony Gebely, executive director American Specialty Tea Alliance This summer the blog will evolve to become the (ASTA), according to founder Tony Gebely. “There has long been a need for an industry association that specifically focuses on and supports the growth of the specialty tea industry in America,” Gebely said. Inspired by the Specialty Coffee