The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
5 Inspiring Women in Tea Retail
Here are five women who are contributing to the tea industry’s fabric by following their dreams and opening teahouses. They saw needs in the retail market and took it upon themselves to help fill those needs in their locales and benefit customers while growing their businesses. Each business owner brings her own unique personality, experiences
10 Tips for Tearoom Success
I look for struggling cafes and bakeries with the aim of turning them around under the Tina’s Traditional brand. From this experience, here are some tips for creating a serious tea business rather than a hobby. Rent, don’t own, the building. Kitting out a building is expensive. I only consider properties that already have a
Business Lessons From One of Seattle’s ‘Best’ Teahouses
Pippa’s Real Tea combines some aspects of an authentic English teahouse with Pippa Mills’ own vision of a relaxed inclusive environment for customers and staff. Located in charming historic Port Townsend, Washington, at the northwest corner of Puget Sound, it has become an icon for locals and tourists and was recently voted the “Best Tea
India’s Tea Board to Harness Social Media to Market Organic Tea
JORHAT, Assam, India The Tea Board of India will launch a social media campaign to promote specialty teas from the country in domestic and international markets, according to Tea Board chairman P.K. Bezbaruah, who spoke with World Tea News at a workshop for small tea growers at Tocklai Tea Research Institute recently. Marketing through social
Teance Founder Winnie Yu Remembered
BERKELEY, Calif. Tea educator and entrepreneur Winnie Yu, who was an influential specialty tea retailer and one of the first direct-from-garden wholesalers died Sept. 11 from complications brought by stomach cancer. She was 47. Her brother Fred Yu of New York confirmed the news which spread quickly over the social media network Facebook. Her parents
Mushroom Tea Line Result of University Partnership
Photo courtesy of Choice Organic Teas partnered with to create a wellness tea collection that boosts both organizations. The collection debuted in 2017 and centers around mushrooms. The four teas in the collection are: Shitake Mate, Reishi Matcha, Shitake Turmeric, and Reishi Detox. “We have worldwide sourcing; we have knowledge of botanicals,” said Choice Production
Tea Company Partners With Prevention Magazine to Make Wellness Drinkable
Photo courtesy of Organic India partnered with the and magazine to create a wellness teas collection that bridges the gap between dietary supplements and good-tasting tea. Kyle Garner, photo courtesy of Organic India Boulder, Colo.-based Organic India supports the Rodale Institute because of its work with regenerative agriculture. The two organizations have partnered for the
5 Ways College Students Fill Their Teacups as They Go Back to Campus
As young adults return to colleges and universities across the country, tea is on the menu and teahouses among places to frequent for the atmosphere and the opportunity to connect with other students. Tea’s broad array of flavors and formats, combined with the calm wakefulness it provides is the perfect beverage to attract students interested
Meet Rob McCaleb, Global Tea Championship Judge
Rob McCaleb is educated in cellular biology and botany and has applied his extensive knowledge as an ethnobotanist to the tea industry in the areas of product development and marketing. He founded and presides over the Herb Research Foundation and of Natural Healthcare Inc., and wrote The Encyclopedia of Popular Herbs. While he was Celestial
Tasting Knowledge is a Specialty for STI
LAS VEGAS, Nev. There is so much to learn about tea. Where can you get detailed information about tea? How to select? How to prepare? How to enjoy? Once you step outside the comfortable tradition of tea found in bags, there is an incredible world to discover. Tea is grown in 43 different countries and