The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Director of Global Tea Initiative at World Tea Expo
Katharine Burnett Informed consumers make better choices and more frequently that choice is tea. “Compare tea to the wine industry,” suggests Katharine Burnett. “The more knowledgeable the consumer is, the more s/he buys. And this puts pressure on the industry to provide better and better quality, which makes the choices even better for all, and
Tea Industry Influencers Discuss Engaging New Customers
Waiter is bringing drinking and delicious desserts to clients of cafe. Photo credit: GettyImages.com World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable
Tea Craftsman Certification Strengthens Tea Businesses
Photo credit: Thinkstockphotos.com Being an effectual tea specialist has evolved beyond handing a cup and teabag to a customer. Knowledge of tea and its components is vital for success. Some key skills that are relevant when training or becoming a tea specialist in today’s competitive retail environment are: Cupping. Processing. Blending. Creating flavored teas. Understanding
Tea Industry Association Set to Launch This Summer
Tony Gebely, executive director American Specialty Tea Alliance This summer the blog will evolve to become the (ASTA), according to founder Tony Gebely. “There has long been a need for an industry association that specifically focuses on and supports the growth of the specialty tea industry in America,” Gebely said. Inspired by the Specialty Coffee
Q & A With Shabnam Weber, Tea and Herbal Association of Canada
Shabnam Weber, Tea and Herbal Association of CanadaShabnam Shabnam Weber is the newly appointed president of the (THAC). Before accepting the position, she resigned from her role as president and chief executive of , a tea retail and wholesale company she cofounded in 2000. Weber served the past decade as a director of the
India Tea Board Helps Finance Small Tea Factories
Tea Picker Picks Leaves. Photo credit: Thinkstockphotos.com The Tea Board of India, noting the fact that some 60 percent of tea there is produced by smallholders, is offering to subsidize construction. The factories cost about INRs2.5 million ($38,000) and can process about 500 kilos of tea per day (25,000 kilos of fresh leaf). The Tea
High Garden Tea House: An Herbal Wellness Sanctuary
Leah and Joel Larabell at the High Garden Woodland Tea House & Sipping Apothecary At , Leah and Joel Larabell share their love of herbs and tea in a serene wellness-focused teahouse located in East Nashville, Tennessee. Leah Larabell Leah has worked with herbs most of her life and was drawn to them for their
SerendipiTea’s Global Tea Championship Awards Improve Sales
SerendipiTea’s Jasmine Green tea. Photo by: serendipitea.com SerendipiTea was an outlier in the recent Global Tea Championship Single Serve Hot and Iced Small Batch competition, winning seven awards for various flavors. “We were really surprised and thrilled; it’s very exciting,” said Linda Villano, co-founder and president of SerendipiTea. The Manhasset, New York-based company has entered
Global Tea Championship Attracts Innovative Blends
Global Tea Championship judge Gilbert Kendzior, photo by Christine Kapperman The Global Tea Championship took place Jan. 20 in Boulder, Colorado. Three judges, Scott Svihula, Gilbert Kendzior and Rob McCaleb, evaluated teas in the Single Serve Hot and Iced Small Batch categories. The competition drew 58 companies from 11 countries, including Sweden, Croatia and Trinidad.
Budding Products: 3 Companies Offer New Functional Teas
Harney & Sons Introduces Tea for Athletes Photo credit: Harney.com Harney & Sons launched , a new line of three teas formulated for athletes. The flavors are: Go To Goji Recovery Hydration, Get Your Passion Berry Performance Hydration and Orange ManGo For It Performance Hydration Plus. “We are excited to offer a line of teas