The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
CHAGEE’s first campus store in Beijing has opened at Tsinghua University
On June 11, Bawang CHAGEE announced the official opening of its first campus store in Beijing at Tsinghua University’s Zhaolan Institute. On its opening day, the store sold over 2,200 cups, making it the top GMV performer among all its stores nationwide that day. Currently, CHAGEE has opened stores on nearly 200 campuses across the country, including
Tianlala opened 10 stores in Indonesia at the same time
During the Dragon Boat Festival, the new tea brand Tianlala opened 10 new stores in North Sumatra, Indonesia, located in Ayahanda, HM Joni, Kapten Muslim, and other areas. To celebrate the opening, it organized a special parade event, where Black Bear dolls visited each new store to interact warmly with customers. As of now, Tianlala has
New tea drinks drive the nationalization of regional fruits
On June 12, the leading brand of new tea drinks, Xicha, launched a seasonal drink “Qixiang Huangpi Peach” with “huangpi”, a characteristic fruit of Lingnan, as its core raw material. The drink reflects a significant trend in the new tea drinks industry to continuously deepen the construction of supply chain, promote regional characteristics of raw
CHAGEE goes to Nasdaq: China’s new-style tea drinks go to the US for the first time
Recently, the Chinese new-style tea brand CHAGEE (stock code: CHA) officially listed on NASDAQ, becoming the first Chinese tea drink company to list in the U.S. The IPO was priced at $28 per share, raising a total of $5.1 billion (approximately 37.2 billion RMB). International investment banks such as Citigroup and Morgan Stanley served as lead underwriters,
Flower new-style tea drink: the collision of tradition and fashion to create a new taste trend
Flower tea is an important part of traditional Chinese tea culture. It has a long history and is favored for its fragrance and health benefits. Today’s new flower tea drinks retain the traditional flavor while making bold innovations by combining fresh fruits, characteristic milk cover, jelly and other ingredients with flower tea to create novel flavors.
New-style tea drink and health: a blend of delicious food and health preservation
In the fast-paced modern life, new-style tea drinks, like a fresh trend, have swept through the streets and alleys, becoming the favorite of many consumers. It not only attracts people with its rich and diverse taste and fashionable appearance, but also is closely connected with health preservation to a certain extent. New tea drink is very
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, the largest fresh drinks producer in the Chinese mainland by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering price at HK$262 ($33.59) per share.
What tea should be consumed during the Awakening of Insects?
The Awakening of Insects, anciently termed “The Startling of Hibernation,” marks the third solar term in the traditional 24-term Chinese calendar and signifies the commencement of the Mao month in the Gan-Zhi system. This period falls between March 5th and 6th in the Gregorian calendar, when the sun reaches the celestial longitude of 345°. Following
Exploration and Cultural Innovation: Oriental Aesthetics Enables the High-quality Development
In recent years, the new-style tea beverage industry has continued to grow explosively in China’s consumer market, and the deep integration of brand and Chinese culture is becoming a new trend in the development of the industry.
The Co-branding Boom in the New Style Tea Beverage Industry Continues to Heat up
In recent years, the phenomenon of co-branding in the new style tea beverage Industry has become more frequent. Nowadays, this co-branding boom continues to heat up, constantly bringing new surprises and experiences to consumers.