The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, the largest fresh drinks producer in the Chinese mainland by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering price at HK$262 ($33.59) per share.
Exploration and Cultural Innovation: Oriental Aesthetics Enables the High-quality Development
In recent years, the new-style tea beverage industry has continued to grow explosively in China’s consumer market, and the deep integration of brand and Chinese culture is becoming a new trend in the development of the industry.
The Co-branding Boom in the New Style Tea Beverage Industry Continues to Heat up
In recent years, the phenomenon of co-branding in the new style tea beverage Industry has become more frequent. Nowadays, this co-branding boom continues to heat up, constantly bringing new surprises and experiences to consumers.
Int’l Tea Day spotlights China’s ancient tea traditions
(People’s Daily Online) 16:18, May 21, 2024 May 21 marks the fifth International Tea Day, the first global festival for the agriculture sector spearheaded by major tea-producing nations such as China. The event celebrates tea’s economic, social and cultural significance while advocating for sustainable development across the global agriculture industry. In China, tea culture and tea
The “Tea For Harmony· Yaji” Cultural Event Was Held in Morocco
China is the homeland of tea, while Morocco is the world’s largest importer of green tea. On June 25th, the “Tea For Harmony · Yaji” series of activities were held in Rabat, the capital of Morocco.At the main venue event held at the Rabat China Cultural Center, Chinese Ambassador to Morocco, Li Changlin, delivered a
Chinese New Style Tea Beverage Appeared in Paris
The quadrennial Olympic Games officially held in Paris, the marketing of various brands will not miss this opportunity. As a well-known tea brand in China, 霸王茶姬(CHAGEE) and 喜茶(HEYTEA) will fight the marketing war to Paris local. Since July, the two brands have set pop-up stores in Paris. Among them, the Paris tea room is located
Jiujiang Green Tea and Black Tea Shows Extraordinary Features
Jiujiang is one of the important birthplaces of tea culture in China, with a long history of tea cultivation and thousand years of tea drinking. The geographical advantages of the “nine-province thoroughfare” and the ecological environment advantages of mountains, rivers, and lakes have nurtured two renowned regional tea brands, Lushan Yunwu Tea and Ninghong Tea, known
Wave of “Vegetable Transformation” Leading the New Fashion
Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers.
SeekingNew Increment: a Number of New-styleTea Beverage Brands Overseas Market Layout Accelerated
With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.
Taste Spring in Your Cup
As spring has come with blossoms, it’s time to enjoy this year’s fresh tea.Among the various green teas, there is a special one called Anji white tea. In fact, it is not a member of the white tea family. A cup of Anji white tea. [Photo/IC] Rare and expensive, the tea has a short harvesting