The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
New-style Tea Beverage In 2023: The Year of Rat Race, Marking Down or Hitting Overseas Markets ?
The Year 2023 is one with more rat race in new-style tea beverage. After three years of epidemic, the consumer market has ushered in a full recovery this year, but “retaliatory consumption” does not seem to be reflected. The trend of rational and healthy consumption is surging, and the questionable characteristics of high sugar, high
New-style tea beverages brew new consumption trend
NANNING, Dec. 1 (Xinhua) — Having savored tea for over 2,000 years, Chinese tea enthusiasts are now welcoming innovations in this age-old beverage, with trends ranging from fruit tea and bubble tea to blended drinks like chai latte, sparking a thriving market. Peng Yonghua, a veteran engineer at the research and development center of an
Tea customs in northern regions of China
In the north of the Huaihe River in China, although tea is not produced, it has a history of over a thousand years of tea drinking and has also formed local tea drinking customs. The way people in the north drinking tea is not as particular as in the south, mainly to quench their thirst.
Matcha，The “Superfood” of Antioxidants
The origin of matcha lies in China! It was invented in the Tang Dynasty and widely spread in the Song Dynasty. However, after the Ming Dynasty, matcha became less popular and was replaced by tea leaves brewed for drinking. Ancient matcha was called “powdered tea” and was made from high-quality fresh tea leaves processed into
New Trend in New-style Tea Beverage, 2023
In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma
“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give
Steeped in history
A leaf fell into water and changed the taste of it. Henceforth, tea was born. China is known as the home of tea. Since ancient times, tea has permeated Chinese culture, leaving its aroma in poetry, etiquette and customs. Tea lovers enjoy the drink not just for its flavor, but also for the beauty of