The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Tag: knowledge9
Tag: knowledge9
New-style Tea Beverage In 2023: The Year of Rat Race, Marking Down or Hitting Overseas Markets ?
The Year 2023 is one with more rat race in new-style tea beverage. After three years of epidemic, the consumer market has ushered in a full recovery this year, but “retaliatory consumption” does not seem to be reflected. The trend of rational and healthy consumption is surging, and the questionable characteristics of high sugar, high
New-style tea beverages brew new consumption trend
NANNING, Dec. 1 (Xinhua) — Having savored tea for over 2,000 years, Chinese tea enthusiasts are now welcoming innovations in this age-old beverage, with trends ranging from fruit tea and bubble tea to blended drinks like chai latte, sparking a thriving market. Peng Yonghua, a veteran engineer at the research and development center of an
New Trend in New-style Tea Beverage, 2023
In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma
“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give
Recommendation for the Best New-style Tea Beverage: HEYTEA
In China’s new-style tea beverage industry, the emergence of HEYTEA is a landmark. In 2012, the first HEYTEA (formerly known as RoyalTea) store opened in a small alley called jiangbinli in jiangmen city, guangdong province. No one expected that such a small shop, which started in the second and third tier cities, would quickly become