
The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
The China Tea Marketing Association (CTMA) was found in 1992
Mixue Group, the largest fresh drinks producer in the Chinese mainland by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering price at HK$262 ($33.59) per share.
In recent years, the new-style tea beverage industry has continued to grow explosively in China’s consumer market, and the deep integration of brand and Chinese culture is becoming a new trend in the development of the industry.
In recent years, the phenomenon of co-branding in the new style tea beverage Industry has become more frequent. Nowadays, this co-branding boom continues to heat up, constantly bringing new surprises and experiences to consumers.
Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers.
With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.
In Seoul, South Korea, and Los Angeles, USA, a batch of coffee shops featuring corn lattes have been making waves on overseas social media platforms with their unique appearance and memorable flavor.
The Year 2023 is one with more rat race in new-style tea beverage. After three years of epidemic, the consumer market has ushered in a full recovery this year, but “retaliatory consumption” does not seem to be reflected. The trend of rational and healthy consumption is surging, and the questionable characteristics of high sugar, high
NANNING, Dec. 1 (Xinhua) — Having savored tea for over 2,000 years, Chinese tea enthusiasts are now welcoming innovations in this age-old beverage, with trends ranging from fruit tea and bubble tea to blended drinks like chai latte, sparking a thriving market. Peng Yonghua, a veteran engineer at the research and development center of an
In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give