The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
DAVIDsTEA Celebrates 10 Years of Tea
DAVIDsTEA (photo courtesy of GLS Design) Since its inception ten years ago DAVIDsTEA, now the largest tea chain in North America, has popularized the herbal category and continuously introduced merchandising innovations that greatly influenced tea retail. David Segal, then in his 20s and his elder cousin Herschel Segal, then in his 70s, opened their first
Seaweed Sachets Present an Alternative to Plastic
Nusa lembongan seaweed farming in Bali, Indonesia (Photo by Adobe Stock) Seaweed sachets. Photo courtesy Evoware. Indonesia is the second worst maritime polluter in the world but the 11,000 islands that make up this nation also produce one of the most environmentally sound alternatives to single-use plastics. is a company that uses Indonesian-grown seaweed to
Nepali Growers Confront Obstacles to Organic Certification
Nepali tea worker (Photo/Amar Maharjan) In Illam, the heart of Nepal’s specialty tea region where only 12 out of 85 farms are certified organic, the demand for organic tea exceeds the supply. Sarad Subba, owner of Jasbire Tea Factory in Illam has orders for 1000 kilograms per day of leaves used to make orthodox tea
Hawaii’s Indigenous Tea Can Be Enjoyed by Everyone
Mamaki (Photo courtesy of Shaka Tea) Hilo, Hawaii-based brings a native Hawaiian plant used in ancient Hawaiian medicine to modern consumers in a tasty, convenient ready-to-drink format. Mamaki is a small tree that is endemic to the Hawaiian islands where it thrives in the tropical rainforest ecosystem. Native Hawaiians used different parts of the plant
Meet the Judges for the Global Tea Championship’s Spring Hot (Loose Leaf) Competition
The Global Tea Championship’s Spring Hot (Loose Leaf) competition took place in Boulder, Colorado, Sept. 29, 2018. These three tea industry experts brought specialized knowledge to the competition and evaluated each of the teas. Richard Endicott Richard Endicott grew up in England and consumed tea from an early age. He became a Trainee Tea Taster with
Blueberry White Tea Wins Gold
Irving, Texas-based ’s Blueberry White Tea stood out in the recent Global Tea Championship’s Iced Tea Competition in Montebello, California. The tea was awarded a gold medal in the Flavored White Iced Tea category with a score of 90 on a 100-point scale. Samantha Hamilton, director and sales manager at La Crème, and the owner’s
World Tea Expo 2019 Call for Speakers
World Tea Expo managers are seeking new speakers and topics for the June 2019 conference in Las Vegas, Nevada. Those who have knowledge of and experience in the tea industry are encouraged to submit proposals by the October 1, 2018 deadline. Education is an integral part of the World Tea Expo. A survey of 249
Meet Eliot Jordan, Global Tea Championship Judge
Eliot Jordan Eliot Jordan’s career in the tea industry began at Peet’s Coffee & Tea store in Berkeley, California, where he went from being a part-time employee to being a trainer and subsequently a tea purchaser, blender and buyer. During his tenure at Peet’s he introduced new teas and blends, such as Pride of the
Pea Flower Tea: Sneaking Up on the Innovation Highway
Pea flower tea could be the next sneak up innovation in the beverage market, joining bubble tea, cheese tea, cold brew and kombucha and, perhaps even the SUI of the past decade, matcha. These came from outside the mainstream, relatively suddenly establishing a market base of enthusiastic customers. None seemed likely to become more than
10 World Tea Expo Sessions to Help You Build Marketing and Retailing Skills
World Tea Expo offers myriad tea business sessions that can help current business owners improve their operations and give future entrepreneurs a strong foundation. These sessions focus on instilling marketing and retailer skills for a successful tea business. Attendees can select which courses they believe would best improve their businesses and walk away with the