The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Tea Industry Influencers Discuss Important Decisions
World Tea News asked tea industry influencers: What are the most important decisions you face daily as a leader in your organization? Their answers are below. Well, I’m an organization of One – I’m self-employed. But my business is entirely driven by projects and partnering with people who need training – in all its many
Tea Festivals Bolster Consumers’ Knowledge and the Industry
San Francisco Tea Festival 2017 (Photo courtesy of Babette Donaldson) As the tea industry grows, tea festivals are becoming more relevant as they offer many benefits for tea purveyors and consumers alike. Tea festivals are appearing in cities across the United States and abroad and provide a venue in which the public can learn more
Enter the Global Tea Championship!
Global Tea Championship (Photo by Elizabeth Dobos) The Global Tea Championship’s Fall Hot (Loose Leaf) Tea Competition will take place Feb. 23–24, 2019 in Boulder, Colorado and entry forms are currently being accepted through Feb. 13. Any company whose tea is commercially available worldwide is eligible and encouraged to enter. This includes, but is not
DAVIDsTEA 3rd Quarter Earnings Call Focused on E-Commerce and Sachet Expansion
Montreal, Canada-based DAVIDsTEA held its 3rd Quarter Earnings Call on Dec. 13, 2018. Executives reviewed what precipitated the company’s losses and outlined plans for increasing profitability, which include expanding e-commerce and tea sachet sales. Executive Chairman and Interim Chief Executive Officer Herschal Segal began the call by introducing the new CFO, Frank Zitella. He also
DAVIDsTEA Celebrates 10 Years of Tea
DAVIDsTEA (photo courtesy of GLS Design) Since its inception ten years ago DAVIDsTEA, now the largest tea chain in North America, has popularized the herbal category and continuously introduced merchandising innovations that greatly influenced tea retail. David Segal, then in his 20s and his elder cousin Herschel Segal, then in his 70s, opened their first
Seaweed Sachets Present an Alternative to Plastic
Nusa lembongan seaweed farming in Bali, Indonesia (Photo by Adobe Stock) Seaweed sachets. Photo courtesy Evoware. Indonesia is the second worst maritime polluter in the world but the 11,000 islands that make up this nation also produce one of the most environmentally sound alternatives to single-use plastics. is a company that uses Indonesian-grown seaweed to
Nepali Growers Confront Obstacles to Organic Certification
Nepali tea worker (Photo/Amar Maharjan) In Illam, the heart of Nepal’s specialty tea region where only 12 out of 85 farms are certified organic, the demand for organic tea exceeds the supply. Sarad Subba, owner of Jasbire Tea Factory in Illam has orders for 1000 kilograms per day of leaves used to make orthodox tea
Hawaii’s Indigenous Tea Can Be Enjoyed by Everyone
Mamaki (Photo courtesy of Shaka Tea) Hilo, Hawaii-based brings a native Hawaiian plant used in ancient Hawaiian medicine to modern consumers in a tasty, convenient ready-to-drink format. Mamaki is a small tree that is endemic to the Hawaiian islands where it thrives in the tropical rainforest ecosystem. Native Hawaiians used different parts of the plant
Meet the Judges for the Global Tea Championship’s Spring Hot (Loose Leaf) Competition
The Global Tea Championship’s Spring Hot (Loose Leaf) competition took place in Boulder, Colorado, Sept. 29, 2018. These three tea industry experts brought specialized knowledge to the competition and evaluated each of the teas. Richard Endicott Richard Endicott grew up in England and consumed tea from an early age. He became a Trainee Tea Taster with
Blueberry White Tea Wins Gold
Irving, Texas-based ’s Blueberry White Tea stood out in the recent Global Tea Championship’s Iced Tea Competition in Montebello, California. The tea was awarded a gold medal in the Flavored White Iced Tea category with a score of 90 on a 100-point scale. Samantha Hamilton, director and sales manager at La Crème, and the owner’s