The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Knowledge
Category: Knowledge
Int’l Tea Day spotlights China’s ancient tea traditions
(People’s Daily Online) 16:18, May 21, 2024 May 21 marks the fifth International Tea Day, the first global festival for the agriculture sector spearheaded by major tea-producing nations such as China. The event celebrates tea’s economic, social and cultural significance while advocating for sustainable development across the global agriculture industry. In China, tea culture and tea
The “Tea For Harmony· Yaji” Cultural Event Was Held in Morocco
China is the homeland of tea, while Morocco is the world’s largest importer of green tea. On June 25th, the “Tea For Harmony · Yaji” series of activities were held in Rabat, the capital of Morocco.At the main venue event held at the Rabat China Cultural Center, Chinese Ambassador to Morocco, Li Changlin, delivered a
Chinese New Style Tea Beverage Appeared in Paris
The quadrennial Olympic Games officially held in Paris, the marketing of various brands will not miss this opportunity. As a well-known tea brand in China, 霸王茶姬(CHAGEE) and 喜茶(HEYTEA) will fight the marketing war to Paris local. Since July, the two brands have set pop-up stores in Paris. Among them, the Paris tea room is located
Jiujiang Green Tea and Black Tea Shows Extraordinary Features
Jiujiang is one of the important birthplaces of tea culture in China, with a long history of tea cultivation and thousand years of tea drinking. The geographical advantages of the “nine-province thoroughfare” and the ecological environment advantages of mountains, rivers, and lakes have nurtured two renowned regional tea brands, Lushan Yunwu Tea and Ninghong Tea, known
Wave of “Vegetable Transformation” Leading the New Fashion
Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers.
SeekingNew Increment: a Number of New-styleTea Beverage Brands Overseas Market Layout Accelerated
With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.
Taste Spring in Your Cup
As spring has come with blossoms, it’s time to enjoy this year’s fresh tea.Among the various green teas, there is a special one called Anji white tea. In fact, it is not a member of the white tea family. A cup of Anji white tea. [Photo/IC] Rare and expensive, the tea has a short harvesting
What factors determine the durability of tea brewing
The so-called “durable tea-brewing” refers to the ability of tea leaves to maintain good aroma and taste after multiple brewing processes. The durable obe can still maintain the richness and layered taste of the tea soup even after being brewed multiple times, while the nondurable often become bland and flavorless after just a few steepings.The
The Tea Road
The Tea Road is a long-distance trade route between ancient China, Mongolia and Russia, with tea as the main commodity. It is another important international trade route that rose in Eurasia after the decline of the Silk Road.Starting from Wuyishan City in Fujian Province, China, the Tea road passes through Jiangxi, Hunan, Hubei, Henan, Shanxi,
What are the most healthy substances in tea?
Nowadays, tea has gradually become an indispensable element in people’s daily life. According to a large number of scientific studies, drinking tea is of great benefit to human health. Tea contains a variety of functional ingredients, which is the material basis playing the health effect of tea, so what are the main substances among them?