Wave of “Vegetable Transformation” Leading the New Fashion

Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers. This trend has not only changed the taste and ingredients of traditional tea, but also led the new trend of the industry.

It is understood that the rise of this “vegetable” wave originated from the pursuit of healthy diet. In recent years, with the improvement of living standards and increasing health awareness, consumers pay more attention to the health and nutrition of diet. The new tea industry has keenly captured the market demand, and has launched new products with vegetables as the main raw material to meet the health needs of consumers.

Among the many tea beverage brands, HeyTea and Nayuki tea are undoubtedly the leaders of this “vegetable” wave. The “hydrating fiber bottle” and the “fast filling bottle”, both use fresh vegetables as the main raw materials, with fruits and tea, featuring fresh taste and rich nutrition, and are deeply loved by consumers. These new products not only fulfill consumers’ demand for healthy drinks, but also attract widespread attention and discussion on social media.

Meanwhile, other brands have also followed up and launched their own new vegetable tea drinks. For example, ChaPanda launched “Sweet pepper” drink and basic kale products, among which wheat product has become a web celebrity because of its uniqueness. These new products not only enrich the categories of the tea market, but also provide consumers with more healthy choices.

The rise of this wave of “vegetable transformation” has not only changed the taste and ingredients of the new-style tea industry, but also led the new trend of healthy eating. In the past, the new tea drinks were mainly given priority to by milk tea, fruit tea and other sweet drinks, but now, vegetable tea drinks are gradually becoming the mainstream of the market. This change not only reflects the consumers’ pursuit of a healthy diet, but also reflects the keen insight and positive response to the market demand of the new tea industry.