SeekingNew Increment: a Number of New-styleTea Beverage Brands Overseas Market Layout Accelerated

With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.

TIANLALA has opened its first store in the Greater Bay Area of Manila, Luzon Island, Philippines. During the opening event, the average daily turnover of the store was nearly 10,000 yuan. Entering the Philippine market is an important step in the internationalization strategy of the brand. So far, It has seven direct stores and 33 franchisees in Indonesia. It revealed that the future will continue to layout overseas markets, 2025 plans in Southeast Asia, Europe, North America and the Middle East, to achieve more than 400 new stores.

CHAGEE’s first new flagship space in Malaysia has officially opened. According to statistics, since settling in Malaysia in 2019, it has set up a professional team in the local area to deeply cultivate the local market. At present, the total number of stores has exceeded 130. In addition to Malaysia, it also has a layout in Singapore and Thailand.

On the way to overseas, HEYTEA and NAYUKI took the lead, settling in Singapore as early as 2018; Mixue also went to Vietnam in the same year. In addition to entering Thailand and Singapore, NAYUKI also plans to open new stores in overseas markets such as the UK and the United States this year. HEYTEA shows that at present, its stores have been in the United States, the United Kingdom, Canada, Australia, Australia, South Korea and other overseas markets. Since this year, this brand also entered more than 10 overseas cities, including Los Angeles, Boston, the United States, Manchester and so on.

In recent years, new-style tea beverage has developed rapidly in China, and the market competition is fierce. At the same time, the growth space of the domestic market is gradually shrinking, and the brand living space will be squeezed, while the overseas market competition is relatively small, which provides a broad development space for those brands, which may become the second growth point of the performance of new-style tea beverage.