“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive

On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give full play to the advantages of brands, products, digitalization, supply chain, store operation and other aspects accumulated over the years, attract and support excellent partners to join the real economy and new-style tea beverage industry, and promote the high-quality development of new-style tea beverage industry.

As of July this year, NAYUKI has opened more than 1200 direct sales in nearly 100 cities across the country, with more than 70 million registered members. In the next stage, NAYUKI will enter a new stage of two-wheel drive through the “Partner program” to accelerate market expansion and brand coverage.

As the pioneer of the new-style tea beverage, NAYUKI has opened a new era of tea. Focusing on the modern lifestyle with tea as the core, NAYUKI has formed three segments of “Freshly-Made Tea”, “NAYUKI’s Tea” & “RTD Bottled Tea” and successfully created a number of popular products. In 2015, NAYUKI opened its first store in Shenzhen and in 2017, NAYUKI went from Guangdong to the whole country. In 2021, NAYUKI was successfully listed on the Hong Kong Stock Exchange, becoming the “first share of new-style tea beverage”. As of June 2023, more than 1,200 directly operated stores of NAYUKI have entered nearly 100 cities across the country.

As the leading brand in the new-style tea beverage industry, NAYUKI store business performance is also excellent. With the overall consumption picking up in the first half of the year, the operating performance of NAYUKI stores has repeatedly achieved good results. It is reported that in the first quarter of 2023, the net profit margin of NAYUKI stores exceeded 20%. During the “May Day” holiday, the whole sales exceeded 100 million, a total of nearly 6 million cups of tea sold, an increase of 120% compared to last year. On Children’s day, NAYUKI store sales increased by more than 150%. It is worth mentioning that this year, the performance of NAYUKI new stores in the third and fourth tier cities is very bright. The first store of NAYUKI in Chaozhou has ranked No. 1 on the first day of opening. Even half a month after the opening ceremony, the consumers still need to queue for an hour to buy for a drink. NAYUKI Shun Ying Square store is in an endless stream of people, and it’s sales exceeded 350,000 yuan.in only three days.