The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Month: July 2018
Month: July 2018
Budding Products: Functional Tea Launches and Changes
Aduna Launches New Super Teas Photo credit: PackagingEurope.com London -based , a company known for its superfood powders and energy bars, has added two flavors to its Super Teas line. Turmeric and Hibiscus blends join Moringa, Baobab and Cacao to form a collection of five super teas. The pyramid bags include whole pieces of fruit,
Song Tea & Ceramics’ Peter Luong Loves Tea, Not ’Tude
Peter Luong Peter Luong is not a tea mystic. The founder of San Francisco’s Song Tea & Ceramics knows and values the subtle, complex characteristics of tea, but displays a polite skepticism about the many claims for its physical and mental health-enhancing abilities. “I don’t like the ‘fetishing’ of tea,” he says. “Tea should just
3 New Matcha Blends from World Tea Expo
Photo by Elizabeth Dobos Three top tea companies debuted innovative matcha blends at the World Tea Expo in Las Vegas June 12 to 14. showcased the newest addition to its ready-to-drink Matcha LOVE line: . With a light, smooth, refreshing flavor and no bitter aftertaste, this grab-and-sip beverage is made with finely milled organic Japanese
Rocky Mountain Tea Festival Turns 20
Photo courtesy of Sara Martinelli This year marks the ’s 20th anniversary and as one of the United States’ longest running tea festivals, it exemplifies the impact such a festival can have on tea industry professionals and the public. The Colorado-based event takes place July 28-29 at the Boulder Dushanbe Teahouse, one of the preeminent
Budding products: Refreshing Summertime Teas
ITO EN Launched Oi Ocha RTD Tea Photo: ITO EN introduced its new organic Oi Ocha ready-to-drink tea to the United States market at the Summer Fancy Food Show June 29-July 2 in New York City. The refreshing tea is made from USDA-certified organic whole green tea leaves, purified water and natural vitamin C
Interim Wage Hike Quiets Assam but Darjeeling Remains Unsettled
Assam tea workers The government of Assam just awarded tea workers wage increases of INRs30 ($0.45) per day through 2019 as an interim step in the ongoing negotiations to achieve wage parity in the Brahmaputra and Barak River valleys. Meanwhile in West Bengal tensions are rising with the announcement of a three-day strike late this
Black Tea Earns Endorsement from European Food Safety Authority
The European Food Safety Authority (EFSA) has awarded a positive opinion on its heath claim that black tea improves people’s attention span. The EFSA is a first involving tea. The head of Unilever R&D and lead scientist, Dr. Amelia Jarman said the claim is based on company research involving human trials. Unilever conducted three human
Pea Flower Tea: Sneaking Up on the Innovation Highway
Pea flower tea could be the next sneak up innovation in the beverage market, joining bubble tea, cheese tea, cold brew and kombucha and, perhaps even the SUI of the past decade, matcha. These came from outside the mainstream, relatively suddenly establishing a market base of enthusiastic customers. None seemed likely to become more than
American Specialty Tea Alliance is Open for Business
Tony Gebley The American Specialty Tea Alliance () is a newly registered non-profit founded to champion the tea industry’s small business segment. Its mission “is to grow interest in specialty tea, in both the tea industry and the public, through education and community, by facilitating collaboration between our members, by bolstering the quality and tenability
Coffee Chains Introduce New Retail Items
Starbucks rolls out packaged Teavana while Peet’s Coffee expands ready-to-drink presence Two coffeehouse chains have rolled out new retail items this week, with Starbucks rehabilitating its Teavana brand in packaged form and Peet’s Coffee expanding its national presence with a new line of shelf-stable ready-to-drink beverages. Seattle-based Starbucks has completed the closure of its more