The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Month: August 2018
Month: August 2018
Maternity Leave Doubled for India’s Tea Workers
Nazdeek Report cover Pregnant tea workers balance the weight of their unborn child and the tea basket on their back, working as long as practical to earn money to meet their baby’s needs. This double burden takes its toll in the nutritional wellbeing of both mother and child, a concern being addressed by the Assam
Catastrophic Flooding in South India Spikes Tea Prices
Tea plantations and Muthirappuzhayar River in hills near Munnar, Kerala, India. Photo credit: GettyImages.com Tea production declined sharply and prices spiked due to flooding from unusually heavy rains that closed the Cochin airport and caused numerous landslides, killing nearly 400 people in South India. More than 1 million residents have been displaced to 4,000 relief
Tea Shop Honored as Cincinnati’s Best
Kathleen Kern, Katherine Kern and Jerry Kern at Churchill’s Fine Teas at Findlay Market. Photo courtesy of Kathleen Kern. inspires people on their tea journey, an approach appreciated in Cincinnati where the shop was named Best Tea Shop/Selection in Cincinnati by City Beat Magazine’s readers five years in a row. This year, Churchill’s was included
Tetley Expands Web Resources to Connect with Customers
Tetley’s new points to the next and rapidly emerging major area of innovation in online marketing: content management systems (CMS). The problem with websites is that that they are sites. The pages are easy to build but quickly get out of control as they spread across business operations. That complexity is compounded by the need
Budding Products: Tea Infused Maple Syrup and Iced Tea for Foodservice
Runamok Maple Adds Tea to Maple Syrup Runamok Jasmine Tea Infused Maple Syrup; photo credit: Runamok Fairfax, Vermont-based introduced Jasmine Tea Infused maple syrup with hints of jasmine flowers and sweet honeysuckle. This is the company’s 13th product in its maple syrup collection. The maple syrup’s delicate floral sweetness can enhance many dishes, such as
U.S. Sanctions on Iran Negatively Impact Tea Trade
Iranian tea farm U.S. sanctions imposed on Iran are causing a sharp downturn in the tea trade. Renewing sanctions in recent weeks, and threatening the central banks of U.S. allies, has caused Iran’s currency to nosedive, unemployment to increase, and inflated prices for tea and sugar. Iran produces only a fraction of the 120 million
TeaSource Celebrates 20 Years
Bill Waddington invites a customer to take in the fragrance of tea. Photo courtesy of TeaSource. Twenty years ago Bill Waddington brought a grocery lesson to tea retailing that holds true today. “I used to say to grocery retailers, ‘The only thing you can do better than the big chains is you can have better
Twinings Transparency May Become Industry Norm
Twinings sources its tea from different regions in India: Assam and Darjeeling in the North East and Kerala and Tamil Nadu in the South. The plantation model, with large number of workers living on the estate with their family is predominant, but there is a growing smallholder sector. On the plantation, workers and their families
Tea Forte: Building a Technology Platform Around the Customer View
Tea Forte is distinctive within the tea industry in both its business model and its use of B2C business-to-consumer and relationship management (CRM) technology. These work together and provide some general messages for tea retailers, whether they are store-based or online sellers. The main one is that business success increasingly rests not on “selling” and
Tea Companies Benefit from the Global Tea Championship
Spring Hot Loose Leaf competition 2017; photo by Elizabeth Dobos Participating in the , a competition that draws tea purveyors from around the world, benefits everyone. Judges Lydia Kung, owner of and Eliot Jordan, vice president of , share their insights as to why tea companies should enter regardless of whether they win medals. Jordan