The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Month: July 2017
Month: July 2017
Tea Industry Responds to Teavana Opportunity
Shuttering 379 Teavana retail locations presents a $275-million-a-year opportunity to finally discover retail success in tea. The announcement that Starbucks will close its Teavana stores gives retailers an opportunity to capture the attention of the several million tea drinkers who frequented these mall locations. The closures also shed light on why the Teavana concept, which
India’s Tea Auction GST Resolved
Bulk tea for shipment, Korakundah Implementation of India’s new goods and services tax (GST) is chaotic according to news reports and tea industry executives. “This is likely to increase the effective retail prices by a minimum of 6-8 percent,” Nirmal Khurana, chairman of the finance committee at the Indian Tea Association (ITA) told the The
Teavana: The Tea Industry’s Tempest?
Starbucks’ decision Thursday to close every one of its 379 Teavana retail stores is like a powerful specialty tea magnet suddenly reversing polarity. This is not about tea. Teavana teas remain profitable and popular online and , and the recently announced ready-to-drink Teavana-InBev partnership shows strong growth. Teavana sales topped $1 billion in 2016, and