The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Month: February 2016
Month: February 2016
Mighty Leaf Makeover
A storied brand in the specialty tea business is turning over a new leaf. Mighty Leaf Tea is celebrating its 20th year with new branding, additional certifications, several new flavors and a pyramid pouch. In June the company will reposition itself in grocery and natural channels as a premium brand at a more competitive retail
The Changing British Tea Habit
The British government measures food consumption by distributing household diaries that reveal trends including a decrease in the consumption of tea. Last week the Department for Environment, Food and Rural Affairs, released a study of 150,000 UK households from 1974-2000. In 1974 tea accounted for half of the nation’s daily fluid intake. “That figure has since dropped to
Local Tea Festivals Fill the Calendar
There is a special beauty in a local tea festival. One gets to enjoy the intimacy of a smaller venue. Vendors who may not have the resources to hit a national show can get their products in front of audiences. Local styles and tastes are matched and it can be a time to share a
Working With Tea Bloggers
For nearly a decade, there have been tea blogs emerging in various forms. In the early Wild West days of blogging, individual writers penned blogs that covered a vast array of topics, from Tea 101 to reviews to drinking habits. Over time, as more blogs established themselves, there was greater specialization and bloggers developed a
International Tea Sippers Society: More Than a Beverage
The has developed a clever new means of inviting tea drinkers to become specialty sippers. Babette Donaldson Nationally known book author Babette Donaldson is producing 15-minute audio recordings relating the personal stories of tea people “who demonstrate great diversity in the industry.” “Not just the best known and most beloved, but also those working behind