The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: News
Category: News
China’s Newly Launched Xiaolu Tea Delivers
China’s Luckin may prove to be the pioneer in tea delivery. In the United States, takeaway tea is lucrative—McDonald’s sells —but largely confined to iced blends. Luckin has opened 3,000 locations since 2017 and is now the largest domestic coffee chain in China. Building on its successful coffee delivery model, in July the company launched
US League of Tea Growers Pioneers Collaborate for Industry Success
Elizabeth Miller at Minto Island Tea Company (Photo by Dan Shryock) Elizabeth Miller leads more than 25 fellow tea growers into her small nursery, pointing out young plants in various stages of development. She explains the successes and setbacks she has experienced growing tea in Oregon’s Willamette Valley. The audience is captivated because, like Miller,
China Mobile Commissions BBC Studios TV Series: ‘One Cup, A Thousand Stories’
In a first for BBC Studios, China Mobile recently commissioned a six-part TV documentary on tea. The fact-based documentary One Cup, A Thousand Stories is funded by Migu, the digital content subsidiary of China Mobile. It is the BBC’s first fully-funded production in China. It will be produced in Scotland and distributed internationally by BBC Studios. In
Extreme Weather Threatens Australia’s Coast Hugging Tea Farms
Nerada Tea, the largest producer of Australian-grown tea, is just one of several farms experiencing weather extremes as preparations for Australia’s tea harvest begin. It is winter in the Southern Hemisphere and the Bureau of Meteorology reports an unusually fierce and damaging frost. A July storm brought winds of 125 kilometers per hour, the result
United Nations Initiative Supports Woman-Owned Tea Business in Kenya
Eldo Tea (Photo courtesy of Caroline Turmoi) In November 2018, the International Trade Centre implemented an initiative to support women-owned businesses in Africa expand into international commerce. Nairobi, Kenya-based has already grown its market beyond Kenya’s borders as a result of this initiative. The International Trade Centre (ITC) in Geneva, Switzerland is a joint agency
Darjeeling Prices Decline as Flood Waters Rise in Assam
Tea workers near Jorhat, Assam float their plucked leaves to a nearby factory on high ground. (Photo by Pullock Dutta) Two tea damaging trends are converging in Northern India. Heavy monsoon rains this week and last led to unusually widespread flooding in Assam while northern reaches of the country are experiencing unusually cool, wet weather.
How Chai is Made in Different Regions Around the World
Everyone associates India with chai. While there is no single recipe for chai, the flavors changing at every turn across the country, there is something of a base recipe. Chai uses CTC (cut, tear, curl) dust, rather than orthodox leaves, which creates an intense flavor that is tamed by the addition of milk and sugar.
Brisk Iced Tea Partners with Universal Pictures’ “Fast & Furious Presents: Hobbs & Shaw”
Supporting Young Creators, Brisk Collaborates with Aspiring Filmmaker Evans Alexandre to Introduce Brisk’s “Cans of Whup Ass” This summer, Brisk, the iced tea known for its powerhouse flavors and blockbuster match-ups, is partnering with Universal Pictures for this summer’s release of “Fast & Furious Presents: Hobbs & Shaw” (in theaters Aug. 2), starring Dwayne Johnson
Tariff Truce Eases but Does Not Eliminate Tea Trade Worries
On Saturday President Donald Trump put a hold on placing tariffs on the most recent list of Chinese imports, which includes tea. Chinese President Xi Jinping announced negotiations would resume. In response, the tea industry drew a collective breath of relief, yet remains wary of the outcome of talks. Last week the U.S. Trade Representative
Chinese Tea Quality Director Explains “Zero-Growth” Action Plan for Pesticides and Fertilizer
Ecological Tea Garden (Photo courtesy of Zheng Goujian) The director of China’s tea quality control programs describes an industry in transition with a goal of uniformly clean tea. Zheng Guojian, director of China’s National Tea Quality Supervision and Inspection Center, told World Tea News that 7% of China’s tea acreage now meets all export requirements for organic