The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Industry News
Category: Industry News
Int’l Tea Day spotlights China’s ancient tea traditions
(People’s Daily Online) 16:18, May 21, 2024 A worker performs Diancha, a traditional tea-making technique listed as an intangible cultural heritage, in Zhenjiang, southeast China’s Jiangsu Province. (Photo/CFP) May 21 marks the fifth International Tea Day, the first global festival for the agriculture sector spearheaded by major tea-producing nations such as China. The event celebrates
Sugar-free teas sparkle in soft drinks market
Most of Gong’s fitness clients are male office workers and college students who, he said, have embraced healthier beverages.
World invited to savor tea brewed by Yao people
Instead, the regular pounding of tea leaves with a pot and wooden hammer, often accompanied by the singing of folk songs, would herald the start of the day.
Story of cuppa: Guangxi tea connects China and Southeast Asia
From China Daily Yao Binyi, a fourth-generation Malaysian of Chinese descent, is all about tea now. After stints in the tech and finance sectors, he now co-owns a tea house and recently finished a book about Liubao tea, a fermented black tea originating from South China’s Guangxi Zhuang autonomous region. In the 17th century, Liubao
New-style Tea Beverage In 2023: The Year of Rat Race, Marking Down or Hitting Overseas Markets ?
The Year 2023 is one with more rat race in new-style tea beverage. After three years of epidemic, the consumer market has ushered in a full recovery this year, but “retaliatory consumption” does not seem to be reflected. The trend of rational and healthy consumption is surging, and the questionable characteristics of high sugar, high
Tea from Xiaogan, C China’s Hubei enjoys popularity along Belt and Road
From People’s Daily Online On Dec. 1, a China-Europe freight train loaded with 200 tonnes of tea produced by Hubei Xiaoganhong Tribute Tea Co., Ltd. (Xiaoganhong) departed for Russia. During the Third Belt and Road Forum for International Cooperation in Beijing in October, Xiaoganhong, which is based in central China’s Hubei Province, signed a contract
New-style tea beverages brew new consumption trend
NANNING, Dec. 1 (Xinhua) — Having savored tea for over 2,000 years, Chinese tea enthusiasts are now welcoming innovations in this age-old beverage, with trends ranging from fruit tea and bubble tea to blended drinks like chai latte, sparking a thriving market. Peng Yonghua, a veteran engineer at the research and development center of an
Exploring Tea Standardization, the First National Consumer Perspective Tea Flavor Wheel was Released
Recently, the national conference of “Authentic Chinese Tea and Black Tea Flavor Wheel” was officially held. CHALI, as the only brand with strategic cooperation, jointly released China’s first black tea flavor wheel based on the consumer perspective with China National Geographic·Local Style. “Authentic Chinese Tea and Black Tea Flavor Wheel” is guided by China Tea
“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give
Perfection to a tea
Cultural inheritors of Pu’er in Yunnan eager to spread the beverage’s fame, Deng Zhangyu reports. As the sun rises over his tea plantation in Ning’er county in Pu’er, Yunnan province, Li Xingchang walks around examining the leaves and smelling their aroma. September is harvest time, and Li is treating each tree tenderly, as if it