The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Industry News
Category: Industry News
Mixue reaps sweet gains as stock soars on HK debut
Mixue Group, the largest fresh drinks producer in the Chinese mainland by retail market share, made a strong debut on the Hong Kong stock exchange, opening 29 percent above its initial public offering price at HK$262 ($33.59) per share.
Exploration and Cultural Innovation: Oriental Aesthetics Enables the High-quality Development
In recent years, the new-style tea beverage industry has continued to grow explosively in China’s consumer market, and the deep integration of brand and Chinese culture is becoming a new trend in the development of the industry.
The Co-branding Boom in the New Style Tea Beverage Industry Continues to Heat up
In recent years, the phenomenon of co-branding in the new style tea beverage Industry has become more frequent. Nowadays, this co-branding boom continues to heat up, constantly bringing new surprises and experiences to consumers.
China, Nepal celebrate ties with tea in Beijing
The Nepal Tea-Tasting Festival: Strengthening Nepal-China Cultural Bonds, co-hosted by the Nepali Embassy in China and the Silk Road Cities Alliance, was held in Beijing.
Bama Tea, the Representitive of Chinese Tea Showing up on the FAO Headquarters
On 21 May, the International Tea Day 2024 Celebration Conference, jointly organized by the Food and Agriculture Organization of the United Nations and the Ministry of Agriculture and Rural Affairs of the P.R.China, was held at the FAO headquarters in Rome. On behalf of Chinese tea, Bama Tea Industry, the best-selling brand of high-end tea
China Tea Co., Ltd
Established in 1949, China Tea Co., LTD. (hereinafter referred to as “the Company”) is a leader in the development of tea industry and the founder of China’s modern tea industry system. Layout in the whole chain , Management in the whole category After 75 years of vicissitudes, the Company has a full range of tea
The Beijing International Tea Expo 2024 was Successfully Held
From June 7th to 10th, Beijing International Tea Expo 2024, Beijing Maliandao International Tea Culture Expo 2024 and Yihong Congou Tea Culture Festival 2024 (hereafter as “Two expo,One Session”) were successfully held in Beijing Exhibition Center. The event was approved by the Ministry of Commerce and co-sponsored by China Tea Marketing Association(CTMA), Xicheng District People’s
The “Tea For Harmony· Yaji” Cultural Event Was Held in Morocco
China is the homeland of tea, while Morocco is the world’s largest importer of green tea. On June 25th, the “Tea For Harmony · Yaji” series of activities were held in Rabat, the capital of Morocco.At the main venue event held at the Rabat China Cultural Center, Chinese Ambassador to Morocco, Li Changlin, delivered a
Chinese New Style Tea Beverage Appeared in Paris
The quadrennial Olympic Games officially held in Paris, the marketing of various brands will not miss this opportunity. As a well-known tea brand in China, 霸王茶姬(CHAGEE) and 喜茶(HEYTEA) will fight the marketing war to Paris local. Since July, the two brands have set pop-up stores in Paris. Among them, the Paris tea room is located
Beautiful Hezhou amidst Green Mountains and Waters
In Hezhou, tea gardens are scattered throughout the hills, shrouded in clouds and mist. The unique natural environment provides the highest quality for tea growth. Tea farmers work hard on this fertile land, carefully cultivating tender green tea buds into lush tea gardens. The tea in Hezhou has excellent quality and a wide varieties. From green