The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Author: ctma
Author: ctma
New-style tea beverages brew new consumption trend
NANNING, Dec. 1 (Xinhua) — Having savored tea for over 2,000 years, Chinese tea enthusiasts are now welcoming innovations in this age-old beverage, with trends ranging from fruit tea and bubble tea to blended drinks like chai latte, sparking a thriving market. Peng Yonghua, a veteran engineer at the research and development center of an
“Drinking” leads the trend – the 2023 New-Style Tea Beverage Exchange Conference was successfully held
On November 19,”Drinking” leads the trend – the 2023 New-Style Tea Beverage Exchange Conference was successfully held. Wang Qing, Chairman of China Tea Marketing Association and director general of National Technical Committee 339 on Tea of standardization Administration of China, Song Huiyu, Chairman of Chibi CPPCC and Executive Vice chain leader of tea industry; Zhang
2023 “Belt and Road” Qingzhuan Tea Exhibition Came to a Successful Conclusion
Recently, the 2023 “Belt and Road” Chibi Qingzhuan Tea Exhibition was held in Chibi City, Xianning, Hubei Province. With the theme of advocating tea culture, thriving tea economy, promoting tea brands and expanding tea consumption, the exhibition has 60 special booths and 90 standard booths, attracting more than 100 brand tea enterprises to participate in
19th China Tea Industry Economic Annual Conference was successfully held in Chibi city, Shanxi province
On November 18th, the opening ceremony of the 19th China Tea Industry Economic Annual Conference which is organized by China Tea Marketing Association was held in the Chibi Convention Center. After the opening ceremony, the participants visited the exhibition area of the People’s Square of Chibi City. Leaders from Yunnan Province, Anhui Province, Fujian Province,
Tea customs in northern regions of China
In the north of the Huaihe River in China, although tea is not produced, it has a history of over a thousand years of tea drinking and has also formed local tea drinking customs. The way people in the north drinking tea is not as particular as in the south, mainly to quench their thirst.
Matcha，The “Superfood” of Antioxidants
The origin of matcha lies in China! It was invented in the Tang Dynasty and widely spread in the Song Dynasty. However, after the Ming Dynasty, matcha became less popular and was replaced by tea leaves brewed for drinking. Ancient matcha was called “powdered tea” and was made from high-quality fresh tea leaves processed into
New Trend in New-style Tea Beverage, 2023
In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma
Exploring Tea Standardization, the First National Consumer Perspective Tea Flavor Wheel was Released
Recently, the national conference of “Authentic Chinese Tea and Black Tea Flavor Wheel” was officially held. CHALI, as the only brand with strategic cooperation, jointly released China’s first black tea flavor wheel based on the consumer perspective with China National Geographic·Local Style. “Authentic Chinese Tea and Black Tea Flavor Wheel” is guided by China Tea
“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give
Steeped in history
A leaf fell into water and changed the taste of it. Henceforth, tea was born. China is known as the home of tea. Since ancient times, tea has permeated Chinese culture, leaving its aroma in poetry, etiquette and customs. Tea lovers enjoy the drink not just for its flavor, but also for the beauty of