Author: ctma

Author: ctma

The Beijing International Tea Expo 2024 was Successfully Held
January 5, 2025 CTMA News, Industry News ctma

From June 7th to 10th, Beijing International Tea Expo 2024, Beijing Maliandao International Tea Culture Expo 2024 and Yihong Congou Tea Culture Festival 2024 (hereafter as “Two expo,One Session”) were successfully held in Beijing Exhibition Center. The event was approved by the Ministry of Commerce and co-sponsored by China Tea Marketing Association(CTMA), Xicheng District People’s

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The “Tea For Harmony· Yaji”  Cultural Event Was Held in Morocco
January 3, 2025 Industry News, tea and chinese culture ctma

China is the homeland of tea, while Morocco is the world’s largest importer of green tea. On June 25th, the “Tea For Harmony · Yaji” series of activities were held in Rabat, the capital of Morocco.At the main venue event held at the Rabat China Cultural Center, Chinese Ambassador to Morocco, Li Changlin, delivered a

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Chinese New Style Tea Beverage Appeared in Paris
January 3, 2025 Industry News, New style chinese tea beverage ctma

The quadrennial Olympic Games officially held in Paris, the marketing of various brands will not miss this opportunity. As a well-known tea brand in China, 霸王茶姬(CHAGEE) and 喜茶(HEYTEA) will fight the marketing war to Paris local. Since July, the two brands have set pop-up stores in Paris. Among them, the Paris tea room is located

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Beautiful Hezhou amidst Green Mountains and Waters
January 3, 2025 Industry News ctma

In Hezhou, tea gardens are scattered throughout the hills, shrouded in clouds and mist. The unique natural environment provides the highest quality for tea growth. Tea farmers work hard on this fertile land, carefully cultivating tender green tea buds into lush tea gardens. The tea in Hezhou has excellent quality and a wide varieties. From green

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Jiujiang Green Tea and Black Tea Shows Extraordinary Features
January 3, 2025 Black tea, Green tea, Industry News ctma

Jiujiang is one of the important birthplaces of tea culture in China, with a long history of tea cultivation and  thousand years of tea drinking. The geographical advantages of the “nine-province thoroughfare” and the ecological environment advantages of mountains, rivers, and lakes have nurtured two renowned regional tea brands, Lushan Yunwu Tea and Ninghong Tea, known

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Wave of “Vegetable Transformation” Leading the New Fashion
December 5, 2024 Industry News, Knowledge, New style chinese tea beverage, News ctma

Recently, the new-style tea industry has set off an unprecedented wave of “vegetable”. Many well-known tea brands have launched new products with vegetables as the main raw material, in order to meet the growing health needs of consumers.

Tea connects China, Russia, Xi tells Putin
November 19, 2024 Tea diplomacy ctma

KAZAN, Russia — “Around 400 years ago, the Great Tea Road that connected the two countries went past Kazan, through which tea leaves from China’s Wuyi Mountain region found their way into many Russian households,” President Xi Jinping said to Russian President Vladimir Putin on Tuesday. Xi recalled the history in his meeting with Putin

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The 2024 Sanya International Tea Meeting was Successfully Held
November 8, 2024 CTMA News, Industry News ctma

On October 20, 2024, the 2024 Sanya International Tea meeting was successfully held in Sanya, Hainan Province. Mr. Wang Qing, President of the China Tea Marketing Association, attended the opening ceremony and delivered a speech.

Top 10 New StyleTea Beverage Brands are to Jointly Plant Mangoes and Build Tea Gardens
November 6, 2024 Industry News ctma

On October 18, the launch ceremony for the New Style Tea Beverage Public Welfare Fund’s industrial assistance series projects was held in Beijing.

SeekingNew Increment: a Number of New-styleTea Beverage Brands Overseas Market Layout Accelerated
October 30, 2024 Industry News, Knowledge, New style chinese tea beverage, News ctma

With the intensified competition of China’s new-style tea track, the industry has entered the stage of stock breaking and brand premium development, new tea brands have turned their eyes overseas to seek new increment.