The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
The China Tea Marketing Association (CTMA) was found in 1992
New-style Tea Beverages have become a global obsession, winning fans from Hangzhou to Honolulu and from Taipei to Toronto. But for many drinkers, the enjoyment comes with a familiar trade-off: caffeine. What begins as an afternoon pick-me-up can end in jitters, a racing heart, and a night spent staring at the ceiling. Enter Dr. Mao
The new tea beverage market is swept by a ‘salty aroma trend’, with salty milk tea evolving from a niche experiment to a hit category. Multiple leading brands have seen their new products sell out one after another, sparking an industry-wide ‘salty rush’. HeyTea’s “Jiangxiang Bai Tuo Suiyinzi” (Saucey White Crumbled Silver) has become a
Chinese new-style tea brands are now turning to dig gold in the United States, looking for new opportunities.