Guizhou Tongren Gui Tea Co Ltd: The first batch of 36 tons of European-standard matcha is set to be exported to North America by 2025.

On February 7th, the 2025 European standard matcha export shipping ceremony of Guizhou Tongren Gui Tea Co Ltd was successfully held at Jiangkou Guicha Industrial Park in Guizou province. 36 tons of European standard matcha were shipped from Tongren to North America.

Meng Zude, Chairman and General Manager of Guizhou Tongren Gui Tea Co Ltd, said that recently, Guizhou Tongren Gui Tea Co Ltd’s orders for international markets such as Indonesia, Saudi Arabia, the Philippines, and Italy are being fully produced and shipped.

In recent years, Guizhou Tongren Gui Tea Co Ltd’s European standard matcha has led the development of domestic matcha with globally leading quality, while gradually expanding overseas markets. Its products are exported to more than 40 countries and regions around the world.

In 2024, the output value of Guizhou Tongren Gui Tea Co Ltd reached 438 million yuan, a year-on-year increase of 25%; The output value of matcha is 302 million yuan, with tea production exceeding 1300 tons and sales of 1200 tons, a year-on-year increase of 20%, and online sales increasing by 300%.

From scratch, from existence to excellence. Guizhou Tongren Gui Tea Co Ltd has been committed to improving the quality of matcha. According to the national standard, the mesh size of matcha should not be less than 800, which is approximately one – fifth the diameter of a strand of hair  The average mesh size of matcha produced by Guizhou Tongren Gui Tea Co Ltd’s matcha workshop is 1,000, and the quality meets the export standards of the European Union.

As the first province in China to establish local standards for matcha, Guizhou formulated the “14th Five Year Plan” for the development of the tea industry in 2021, and included Tongren in the high-quality green tea matcha export processing industry belt; In 2022, Guizhou will further formulate a plan to expand and strengthen the matcha industry, providing stronger policy guarantees for the high-quality development of the matcha industry.

Under the dual guarantee of policies and technology, Guizhou Tongren Gui Tea Co Ltd continues to vigorously develop the matcha industry. By 2024, 29 new tea production lines will be built and 30,000 acres of matcha bases will be renovated. In 2025, Guizhou Tongren Gui Tea Co Ltd plans to invest a total of 210 million yuan to build key projects such as matcha food processing plants, further extending the matcha industry chain.

By 2025, Guizhou Tongren Gui Tea Co Ltd aims to achieve a production value of 500 million yuan, with matcha sales exceeding 1,500 tons, and comprehensively promote branding and global expansion.