Chinese New Style Tea Beverage Appeared in Paris

The quadrennial Olympic Games officially held in Paris, the marketing of various brands will not miss this opportunity. As a well-known tea brand in China, 霸王茶姬(CHAGEE) and 喜茶(HEYTEA) will fight the marketing war to Paris local. Since July, the two brands have set pop-up stores in Paris. Among them, the Paris tea room is located on the right bank of the Seine river Paris 11 area 10 RUE BRéGUET, which is the highest population density of Paris, with the winter circus hall, church, European Paris business institute, museum and other scenic spots; another tea brand tea will be located at the railway station in Paris.

In order to further enhance the brand influence and attract more international consumers, HEYTEA invited the British long-distance runner Mofarach to visit the store, with the help of its international popularity. In addition, HEYTEA, as a co-branded celebrity, has cooperated with well-known local catering brands and launched co-branded package outlets. This innovative measure not only enriches the product line, but also further deepens the connection with local consumers.

Before the opening ceremony, HEYTEA also launched a “buy one, get one free” promotion, which attracted a large number of customers to come to experience. This affordable discount strategy not only increases the brand exposure, but also effectively promotes the sales growth.

At the same time, another Chinese new style tea brand, CHAGEE, is also actively going to sea. They advocate the strategy of “only send, not sell” and give their signature products during the event, so that more people can have the opportunity to taste their delicious tea. In order to increase the interactivity and fun, CHAGEE also launched Chinese games such as smelling fragrance to recognize tea, pot throwing and Cuju, so that customers can taste the charm of traditional Chinese culture while enjoying tea.
In order to better integrate into the overseas market, the tea coffee brands are also closer to the local market in terms of products and operation. With the successful appearance of “Paris viewing teahouse” and the active sailing of brands such as King Tea Ji, China’s new tea brands will set off new waves in the international market.