The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Year: 2018
Year: 2018
Wildlife Conservation in India’s Tea Gardens
Stock.Adobe.com One of the world’s largest animals, the majestic elephant holds a dear place in most people’s hearts. However, a stressed elephant can kill a human with one strike of its trunk, a fact known only too well by India’s tea plantation workers, where conflict between humans and elephants is rife. Although elephants are still
Tea Industry Influencers Discuss Engaging New Customers
Waiter is bringing drinking and delicious desserts to clients of cafe. Photo credit: GettyImages.com World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable
Nestle-Starbucks Alliance Brings Mutual Benefits
Teavana has sold more than 1.9 million bottles of Teavana bottled tea through the partnership with Anheuser-Busch. Brands get all the attention, but distribution is the formidable skeleton that enables food and beverage titans such as Nestlé ($90 billion), PepsiCo ($63 billion), Coca-Cola ($42 billion) and Kraft Heinz ($26 billion) to generate $25 to $100
Boun-tea-ful Teas, Gifts and Events Mark Mother’s Day
Sunday, May 13, is Mother’s Day and companies are offering new teas and gift sets especially for moms, who will surely be filled with warmth in more than one way. Here is what is trending. Mother’s Day Tea Blends Photo credit: RepublicofTea.com created a Mother’s Day Blend of Sri Lankan black tea fennel seed, lemon
Bidders Are Setting New Records at Tea Auctions This Spring
JORHAT, Assam Tea trees deep in shade in a tea plantation near Jorhat, Assam, India. Jorhat is at the heart of the tea growing region of Assam. The tea trees in this photo are deep green with the second flush of young tea leaves ripe for harvesting. The shot was taken early in the morning.
Tea Growth in Specialty Grocery
Janis Grover Americans overwhelmingly buy their tea where they shop for food. Only 7 percent report buying packaged tea in tea houses and coffee shops. Specialty tea is a very appealing category in niche food markets, explains Janis H. Grover, a marketing, new product development and sales professional presenting at this year’s World Tea Expo.
Starbucks Expands Retail Reach in $7B Deal with Nestlé
Swiss food giant to sell chain’s packaged coffee worldwide Starbucks is expanding the global distribution of its packaged coffee and single-serve pods under a $7 billion cash deal with Swiss food giant Nestlé, which owns Nespresso and Dolce Gusto coffee systems. Nestlé is paying Seattle-based Starbucks $7.15 billion for the rights to market, sell, and
Jane Pettigrew’s World of Tea Takes Readers on an Adventure
Jane Pettigrew Jane Pettigrew’s World of Tea’s globally inclusive and in-depth overview of the tea industry will take readers on a tea journey around the world. It covers tea production in every tea growing region on Earth—a total of 67 countries. Jane Pettigrew has 35 years of tea industry experience and is currently the director
Tea Craftsman Certification Strengthens Tea Businesses
Photo credit: Thinkstockphotos.com Being an effectual tea specialist has evolved beyond handing a cup and teabag to a customer. Knowledge of tea and its components is vital for success. Some key skills that are relevant when training or becoming a tea specialist in today’s competitive retail environment are: Cupping. Processing. Blending. Creating flavored teas. Understanding
Budding Products: Clever New Teapots
Darth Vader Shaped Tea Kettle by The Fowndry Darth Vader Tea Kettle Banbury, England-based introduced a Star Wars-inspired Darth Vader-shaped tea kettle. Its silhouette resembles Darth Vader’s cape and helmet and is complete with a light saber-shaped handle. This officially licensed, stainless-steel stovetop kettle is 9 inches by 7 inches and holds 1.7 liters of