{"id":993,"date":"2017-10-09T00:00:00","date_gmt":"2017-10-09T00:00:00","guid":{"rendered":"http:\/\/en.ctma.com.cn\/index.php\/2017\/10\/09\/business-lessons-from-one-of-seattles-best-teahouses\/"},"modified":"2017-10-09T00:00:00","modified_gmt":"2017-10-09T00:00:00","slug":"business-lessons-from-one-of-seattles-best-teahouses","status":"publish","type":"post","link":"https:\/\/en.ctma.com.cn\/index.php\/2017\/10\/09\/business-lessons-from-one-of-seattles-best-teahouses\/","title":{"rendered":"Business Lessons From One of Seattle\u2019s \u2018Best\u2019 Teahouses"},"content":{"rendered":"

Pippa\u2019s Real Tea combines some aspects of an authentic English teahouse with Pippa Mills\u2019 own vision of a relaxed inclusive environment for customers and staff. Located in charming historic Port Townsend, Washington, at the northwest corner of Puget Sound, it has become an icon for locals and tourists and was recently voted the \u201cBest Tea House in Seattle\u201d for the second year in a row in an online poll.<\/p>\n

<\/p>\n

Photo courtesy of Pippa Mills<\/p>\n

Teahouse founder Pippa Mills grew up in Melbourne, Australia, and came to the United States in 1986 and settled in New York City. Mills worked as an independent consultant for Harney & Sons during the mid-1990s. Seeing that the American tea drinking experience lacked in comparison to what she was used to in Australia, she tried to convince some top restaurants in New York City to have loose leaf tea service.<\/p>\n

After living in New York for 24 years, she moved to Port Townsend in 2010 with the goal of opening a teahouse. Mills believed Port Townsend was the perfect setting for a teahouse because though it is a small town of 9,000 people, it also draws tourists and has a thriving cultural and artistic community. Port Townsend\u2019s downtown is on the National Register of Historic Places. Mills also used knowledge gleaned from attending the Tea Business Boot Camp at the World Tea Expo in 2010 as a foundation for creating her own teahouse. She opened Pippa\u2019s Real Tea in 2012.<\/p>\n

Advertisement <\/p>\n

\u201cI knew that as soon as my kids were out of the house I could then take the time to devote 100 percent of my energy to opening the kind of tea shop that I felt was lacking in this country,\u201d Mills said. \u201cI wanted to make tea accessible, first and foremost, to make it fun secondly, and to take away some of the mystery of tea.\u201d<\/p>\n

Mills achieves this by having a \u201csniffing wall\u201d of loose leaf teas that customers can see and smell before purchasing.<\/p>\n

\u201cMy feeling is that if you like the smell of the tea, the chances are you\u2019re going to like the taste,\u201d Mills said.<\/p>\n

<\/p>\n

Photo courtesy of Pippa Mills<\/p>\n

Mills does not categorize teas in the usual way by green, black and herbal. Instead, Pippa\u2019s Real Tea has the \u201cGood, Strong Hair on Your Chest Tea\u201d category that contains herbal teas, green teas and black teas with strong flavors. Another category is \u201cAfter Dinner Sipping Tea,\u201d which includes herbals and pu-erhs that aid digestion. \u201cCaffeine a No No\u201d is the most important category, Mills said. Her \u201cOn the Rocks Teas\u201d are good on ice. \u201cUnder the Weather Teas\u201d are for people who come in feeling ill. And there are more.<\/p>\n

Mills uses her knowledge of tea to help customers navigate the sniffing wall and figure out what kind of tea they want.<\/p>\n

\u201cIt\u2019s an experience and they can feel like they\u2019re discovering not only this tearoom, but all these great teas,\u201d Mills said.<\/p>\n

Mills serves tea in glass press pots and double walled glass cups so customers can see the tea as it brews and watch the leaves unfurl.<\/p>\n

<\/p>\n

Photo courtesy of Pippa Mills<\/p>\n

\u201cWe get a lot of compliments on the d\u00e9cor,\u201d Mills said. The Victorian building housing Pippa\u2019s Real Tea has a unique story of its own as it was originally used as a seaport brothel. Mills kept the original exterior and renovated the interior to be modern. Mills went against the stereotypical frilly feminine teahouse d\u00e9cor because she wanted men to also feel comfortable there. Mills mused that her tea bar is often full of men. There is also a fireplace and a courtyard where people can bring their dogs.<\/p>\n

Top Teahouse Lessons<\/strong><\/p>\n

<\/p>\n

Pippa Mills<\/p>\n

For those who want to open a teahouse, Mills shared that the Tea Business Boot Camp taught her that about $250,000 is required to prepare and open a teahouse. It takes about three months to train staff. Boot Camp presenter Charles Cain said tea cannot be sold for less than 2.5 times what the retailer pays for it. Mills also met some of her suppliers at the Boot Camp.<\/p>\n

Mills stresses the importance of having enough funds set aside to pay staff for the first year.<\/p>\n

\u201cBe prepared to not see profits for the first couple of years,\u201d said Mills. However, she added,  \u201cSales are up 30 percent over last year\u2014and last year\u2019s were up 20 percent over the previous year.\u201d<\/p>\n

Mills hires staff based on personality rather than on previous tea knowledge. She added, \u201cPay them as much as you can, reward their efforts, praise them, treat them with respect.\u201d Pippa\u2019s Real Tea has been open for five years and most of Mills\u2019 staff has worked with her for four years.<\/p>\n

\u201cHave a clear vision of what you want your store to be and then be prepared to be flexible,\u201d said Mills, who added high tea and lunch to her offerings, which were not part of her original plan. Unlike some of the other businesses in Port Townsend that get the bulk of their business during the summer tourist season, Mills retains a strong customer flow year-round and gets much of her business during the colder winter months.<\/p>\n

 <\/p>\n

is a one-of-a-kind, all-day, intensive and hands-on program that covers critical topics facing the tea entrepreneur as well as provides a solid foundation of tea education. The faculty is made up of top-notch educators and experienced experts successfully working in the tea industry today.
8:30 a.m.- 6:30 pm. June 11, 2018<\/p>\n<\/p>\n

Related Posts:<\/h3>\n