Mariage Freres London (Photo courtesy of Roche Communications)<\/p>\n
The doors to London\u2019s most anticipated luxury tea emporium, Mariage Fr\u00e8res are now open, bringing tea savoir-faire to the capital in a beautiful five-story listed Georgian townhouse on Covent Garden\u2019s King Street. Step inside and Mariage Fr\u00e8res\u2019 meticulous attention to detail, and commitment to quality, is evident in every detail and product, from the elegant retail space and restaurant, specialising in tea gastronomy, through to the two private events spaces and the tea museum.<\/p>\n
TH\u00c9
Mariage Fr\u00e8res continues to set the standards in luxury teas offering an unrivaled and the largest collection of tea in the world from its apothecary-style wall, stretching to over 1,200sqm. Organised like the grandest of wine cellars with exceptional crus composed of subtle and sophisticated blends, all are available by the weight from antique black canisters. Discover 1,000 aromatic varieties from 36 tea-producing countries with white, yellow, green, blue, black and red teas sitting alongside fruit teas, vintage varieties, unique harvests and the brand\u2019s signature Marco Polo blend. Unique and specifically blended for Mariage Fr\u00e8res first London store is the Covent Garden Morning \u2013 a luminous black morning tea with aromatic notes of hazelnut.<\/p>\n
Mariage Freres London exterior (Photo courtesy of Roche Communications)<\/p>\n
Recognizing the 19th century roots of the brand, more than 150 years later Mariage Fr\u00e8res continues to offer a traditional and artisan approach to tea-making. Tea specialists, dressed in white-linen, are on hand to offer customers expert advice before they purchase their chosen blend from the vintage cashier booth, recreated in the style of the original stations manned by the Mariage brothers back in 1854.<\/p>\n
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Other products, including seasonal collections, all beautifully packaged in an eye-watering array of jewel-like colors, include an assortment of tea-flavored and tea-scented items such as signature fragrances, incense and candles as well as confectionary, gift sets, distinctive teapots and teacups, books, strainers and tea paraphernalia.<\/p>\n
For those looking for a luxury grab-and-go experience or to elevate lunch al desko, Mariage Fr\u00e8res offers over 50 types of freshly brewed tea alongside the most beautiful looking, freshly prepared open sandwiches, sweet and savory pastries.<\/p>\n
SALON DE TH\u00c9
On the first floor, diners are seated either in the Voyage, an elegant gallery, flooded with daylight from the atrium above and surrounded by an intricate listed heritage balustrade, or in the beautiful White Himalaya room surrounded by antique tea canisters. Walls are adorned with modern art and prints featuring the creative imagery used in Marco Polo tea campaigns dating back to the 19th century.<\/p>\n
Open for breakfast, brunch, lunch, afternoon tea and dinner, Mariage Fr\u00e8res\u2019 unique Cuisine au Th\u00e9 concept runs throughout the menus, using tea as a delicate ingredient, spice or flavoring in every dish.<\/p>\n
Light and contemporary dishes include avocado guacamole-style with Japanese Matcha green tea and sweet potato crisps; seared Thai-style beef tartar seasoned with Lune Rouge tea, honey soy sauce, ginger, cashew and toasted sesame; veal with Jasmin Boh\u00e8me tea; roasted chicken with smoky Black L\u00e9opard Te jus; and Saumon Matcha with saut\u00e9ed spinach, Siam rice and barberries. Tea-infused desserts are a delicious work of art with the likes of Rouge in Love with Paris Over the Rainbow rooibos tea-candied strawberries with cream, bourbon vanilla shortbread and French meringue; and a decadent Carr\u00e9 D\u2019Or, a 24-carat dessert of dark chocolate covered with Black Magic Tea and 24-carat gold leaves.<\/p>\n
All-day brunch is served every day and is an integral part of the Mariage Fr\u00e8res menu with Parisien set meals, all featuring freshly squeezed orange or grapefruit juice, toasted brioche with Gel\u00e9es Extra de Th\u00e9 and Aquitaine butter; a tea-infused dessert, choice of tea and a Mariage cocktail or glass of champagne. Enjoy with scrambled eggs seasoned with Sel Matcha, artisan marinated smoked salmon and shrimp, Japanese matcha green tea fromage frais with herb and pomegranate-glazed salad; or roasted, braised and confit of vegetables in I Have a Dream tea. The afternoon teas are a must try with a variety on offer including the King Street Afternoon Tea with a choice of savoury amuse bouche and pastries; or enjoy a warm freshly baked Parisien fruit scone with Mariage Fr\u00e8res Gel\u00e9es de Th\u00e9.<\/p>\n
As well as a vast range of teas and champagne, Mariage Fr\u00e8res offers a selection of stunning tea cocktails including the Op\u00e9ra Blue Dream, blue tea with red fruits, vanilla aromas and gin; the Mariage\u2019s with Marco Polo Rouge red tea syrup and champagne and a Mirabeau Ballet, black tea with red hibiscus blended with liquorice, lychee and white rum.<\/p>\n
MUS\u00c9E
The Mus\u00e9e du Th\u00e9 on the second floor showcases tea antiques from around the world enriched by the Mariage Fr\u00e8res family\u2019s personal collection from their years travelling at sea. Hand-illustrated oak and beech tea chests, pewter tea boxes, Chinese furniture made of carved wood, caddies, canisters, teapots, old archives and an array of curiosities line the walls, providing a fascinating insight into the history of tea.<\/p>\n
SALON PRIV\u00c9
For private events and tea tastings, two private rooms, accommodating up to 30 seated and 50 standing, one with its own terrace; are available.<\/p>\n
Mariage Fr\u00e8res
38 King Street, Covent Garden
www.mariagefreres.com
@mariagefreresofficial
Press release distributed on behalf of Mariage Fr\u00e8res
For more information please contact Jess Carter or Kellie Erm at Roche Communications
jess@rochecom.com \/ kellie@rochecom.com or call 020 7436 1111<\/p>\n
Mariage Freres London (Photo courtesy of Roche Communications) The doors to London\u2019s most anticipated luxury tea emporium, Mariage Fr\u00e8res are now open, bringing tea savoir-faire to the capital in a beautiful five-story listed Georgian townhouse on Covent Garden\u2019s King Street. Step inside and Mariage Fr\u00e8res\u2019 meticulous attention to detail, and commitment to quality, is evident<\/p>\n