The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Month: May 2018
Month: May 2018
Director of Global Tea Initiative at World Tea Expo
Katharine Burnett Informed consumers make better choices and more frequently that choice is tea. “Compare tea to the wine industry,” suggests Katharine Burnett. “The more knowledgeable the consumer is, the more s/he buys. And this puts pressure on the industry to provide better and better quality, which makes the choices even better for all, and
Budding Products: RTD Cascara, Chai and Rooibos
Peloton Launches RTD Cascara Tea West Chester, Pennsylvania-based coffee company formulated a new line of four ready-to-drink cascara teas. Cascara is the Spanish word for “husk” and is the name used for the dried skins that encompass coffee beans. It is full of antioxidants gleaned from chlorogenic acid, while containing less caffeine than coffee. Peloton’s
This Home Brewer is Built to Do it All
Pico Brewer Kickstarter is the birthplace of many devices, clever ideas all, but littered in the aftermath are many tales in which donors funded a product only to see it fail to materialize. That is why some viewed with skepticism the launch last week of ’s combination craft beer maker that brews kombucha and makes
Budding Products: More Matcha for Summertime
Pinkberry Introduces ‘A Perfect Matcha’ (PRNewsfoto/Pinkberry) Scottsdale, Arizona-based launched a new frozen beverage just in time for summer. A Perfect Matcha is a perfect match of Pinkberry’s new Green Tea Lemonade frozen yogurt, pineapple and mango toppings and a sprinkle of matcha powder. It will be available through June 21. “The vibrant new Green Tea
Teacraft’s Nigel Melican to Receive ‘The John Harney Lifetime Achievement Award’ at World Tea Expo, June 12-14 in Las Vegas
Melican to Be Honored During the World Tea Awards at World Tea Expo on June 12 Nigel Melican has been made a centenary chair at the Tea Research Association of India NEW YORK (May 23, 2018) — Nigel Melican, managing director of , will receive The John Harney Lifetime Achievement Award at , to be
Wildlife Conservation in India’s Tea Gardens
Stock.Adobe.com One of the world’s largest animals, the majestic elephant holds a dear place in most people’s hearts. However, a stressed elephant can kill a human with one strike of its trunk, a fact known only too well by India’s tea plantation workers, where conflict between humans and elephants is rife. Although elephants are still
Tea Industry Influencers Discuss Engaging New Customers
Waiter is bringing drinking and delicious desserts to clients of cafe. Photo credit: GettyImages.com World Tea News asked tea industry influencers the following question: What we as an industry need to do to engage new customers? Here are their responses. Make, serve, explain and inspire people about your teas…. it’s is a powerful, simple, affordable
Nestle-Starbucks Alliance Brings Mutual Benefits
Teavana has sold more than 1.9 million bottles of Teavana bottled tea through the partnership with Anheuser-Busch. Brands get all the attention, but distribution is the formidable skeleton that enables food and beverage titans such as Nestlé ($90 billion), PepsiCo ($63 billion), Coca-Cola ($42 billion) and Kraft Heinz ($26 billion) to generate $25 to $100
Boun-tea-ful Teas, Gifts and Events Mark Mother’s Day
Sunday, May 13, is Mother’s Day and companies are offering new teas and gift sets especially for moms, who will surely be filled with warmth in more than one way. Here is what is trending. Mother’s Day Tea Blends Photo credit: RepublicofTea.com created a Mother’s Day Blend of Sri Lankan black tea fennel seed, lemon
Bidders Are Setting New Records at Tea Auctions This Spring
JORHAT, Assam Tea trees deep in shade in a tea plantation near Jorhat, Assam, India. Jorhat is at the heart of the tea growing region of Assam. The tea trees in this photo are deep green with the second flush of young tea leaves ripe for harvesting. The shot was taken early in the morning.
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