The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Year: 2026
Year: 2026
Shandong Rizhao: Overseas Orders in the Matcha Workshop
During the Chinese Lunar New Year holiday, matcha enters its peak sales season. A 40 ton matcha order from Japan has kept the matcha production workshop at the Rizhao Tea Science and Technology Innovation Demonstration Park exceptionally busy. A group of workers here are quietly guarding this green “Chinese flavor”. Deng Xuezhi is a technical
China aims to build 1.5 trillion-yuan tea industry by 2030
Xinhua | Updated: 2026-02-14 17:46 BEIJING — China has issued guidelines to promote upgrading of the tea industry, setting a target for the total size of the full industrial chain to reach 1.5 trillion yuan (about $216 billion) by 2030. The guidelines, jointly issued by five government departments including the Ministry of Industry and Information
Nearly 10 million cups of new-style tea drinks were sold during the 2026 Spring Festival
During the Spring Festival holiday, many new-style tea drink brands saw explosive growth in performance.Moly Milky’s nationwide GMV surged by more than 130% year-on-year, with some stores achieving a 790% month-on-month increase compared with pre-holiday levels, and nearly 10 million cups were sold in total.Tianlala, which enjoys strong advantages in township markets, recorded a month-on-month
Salty Milk Tea Emerges as the New Favorite
The new tea beverage market is swept by a ‘salty aroma trend’, with salty milk tea evolving from a niche experiment to a hit category. Multiple leading brands have seen their new products sell out one after another, sparking an industry-wide ‘salty rush’. HeyTea’s “Jiangxiang Bai Tuo Suiyinzi” (Saucey White Crumbled Silver) has become a
Jingshan Matcha Bottle Cap: A Global Sensation with a 360,000-Unit Order from Poland
On the desk of Wang Junhua, Chairman of Hangzhou Jingbaiwei Matcha Technology Co., Ltd., sits a vast collection of water bottles from across the globe—unique testaments to how his innovative matcha bottle cap has conquered overseas markets and surmounted the challenges of cross-border product compatibility. In July 2025, a matcha bottle cap unexpectedly went viral
Guizhou matcha has been exported to Japan on a large scale and opened the door to the European and American markets
On the morning of January 27, 2026, Meng Zude, Chairman and General Manager of Guizhou Tea Group, accepted an interview with reporters on the topics of the transformation practice and international development of Guizhou’s tea industry. In response to reporters’ questions about how Guizhou matcha can break through the bottleneck and go global, Meng Zude
China’s new-style tea brands find a hot new market in US
Chinese new-style tea brands are now turning to dig gold in the United States, looking for new opportunities.