The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Category: Industry News
Category: Industry News
Tea farmers harvest West Lake Longjing tea in China’s Hangzhou
Xinhua | Updated: 2026-03-20 10:13 Tea farmers in Hangzhou of East China’s Zhejiang province started to harvest the West Lake Longjing tea, one of the most popular tea varieties in the country. The Longjing tea is a variety of green tea. As one of China’s 10 most famous teas, West Lake Longjing tea is characterized
Finely balanced tea captures the flavor of chun fen
Spring Equinox heralds the precious first flush of leaves from the misty mountains of eastern China By LI YINGXUE | CHINA DAILY | Updated: 2026-03-20 08:35 The first sip of spring tea is more than a seasonal treat; it is a profound encounter with the delicate equilibrium of Spring Equinox, or chun fen. Falling on Friday, chun
Tea brands push fresh brews toward stronger global presence
Tea brands push fresh brews toward stronger global presence China Daily | Updated: 2026-03-14 13:35 In recent years, Chinese tea beverage brands have become an increasingly familiar sight overseas. From Kuala Lumpur to Singapore and as far as Los Angeles in the United States, Chinese milk tea and freshly brewed tea brands are establishing a presence
Zhang Yiyuan jasmine tea has been exported overseas, with Canada as its first stop
Recently, Zhang Yiyuan, a time-honored Beijing brand with a century-long history, has officially gone global for the first time with its own jasmine tea. More than 2,250 kilograms of jasmine tea, valued at over 100,000 US dollars, has been successfully delivered to Canada. Inside the fragrant workshop, workers are busy sorting, blending, and packaging the
Shandong Rizhao: Overseas Orders in the Matcha Workshop
During the Chinese Lunar New Year holiday, matcha enters its peak sales season. A 40 ton matcha order from Japan has kept the matcha production workshop at the Rizhao Tea Science and Technology Innovation Demonstration Park exceptionally busy. A group of workers here are quietly guarding this green “Chinese flavor”. Deng Xuezhi is a technical
China aims to build 1.5 trillion-yuan tea industry by 2030
Xinhua | Updated: 2026-02-14 17:46 BEIJING — China has issued guidelines to promote upgrading of the tea industry, setting a target for the total size of the full industrial chain to reach 1.5 trillion yuan (about $216 billion) by 2030. The guidelines, jointly issued by five government departments including the Ministry of Industry and Information
Nearly 10 million cups of new-style tea drinks were sold during the 2026 Spring Festival
During the Spring Festival holiday, many new-style tea drink brands saw explosive growth in performance.Moly Milky’s nationwide GMV surged by more than 130% year-on-year, with some stores achieving a 790% month-on-month increase compared with pre-holiday levels, and nearly 10 million cups were sold in total.Tianlala, which enjoys strong advantages in township markets, recorded a month-on-month
Salty Milk Tea Emerges as the New Favorite
The new tea beverage market is swept by a ‘salty aroma trend’, with salty milk tea evolving from a niche experiment to a hit category. Multiple leading brands have seen their new products sell out one after another, sparking an industry-wide ‘salty rush’. HeyTea’s “Jiangxiang Bai Tuo Suiyinzi” (Saucey White Crumbled Silver) has become a
Jingshan Matcha Bottle Cap: A Global Sensation with a 360,000-Unit Order from Poland
On the desk of Wang Junhua, Chairman of Hangzhou Jingbaiwei Matcha Technology Co., Ltd., sits a vast collection of water bottles from across the globe—unique testaments to how his innovative matcha bottle cap has conquered overseas markets and surmounted the challenges of cross-border product compatibility. In July 2025, a matcha bottle cap unexpectedly went viral
Guizhou matcha has been exported to Japan on a large scale and opened the door to the European and American markets
On the morning of January 27, 2026, Meng Zude, Chairman and General Manager of Guizhou Tea Group, accepted an interview with reporters on the topics of the transformation practice and international development of Guizhou’s tea industry. In response to reporters’ questions about how Guizhou matcha can break through the bottleneck and go global, Meng Zude