Author: ctma

Author: ctma

“Drinking” leads the trend – the 2023 New-Style Tea Beverage Exchange Conference was successfully held
December 4, 2023 CTMA News, News ctma

On November 19,”Drinking” leads the trend – the 2023 New-Style Tea Beverage Exchange Conference was successfully held. Wang Qing, Chairman of China Tea Marketing Association and director general of National Technical Committee 339 on Tea of standardization Administration of China, Song Huiyu, Chairman of Chibi CPPCC and Executive Vice chain leader of tea industry; Zhang

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2023 “Belt and Road” Qingzhuan Tea Exhibition Came to a Successful Conclusion
December 4, 2023 CTMA News, News ctma

Recently, the 2023 “Belt and Road” Chibi Qingzhuan Tea Exhibition was held in Chibi City, Xianning, Hubei Province. With the theme of advocating tea culture, thriving tea economy, promoting tea brands and expanding tea consumption, the exhibition has 60 special booths and 90 standard booths, attracting more than 100 brand tea enterprises to participate in

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19th China Tea Industry Economic Annual Conference was successfully held in Chibi city, Shanxi province
November 24, 2023 CTMA News, News ctma

On November 18th, the opening ceremony of the 19th China Tea Industry Economic Annual Conference which is organized by China Tea Marketing Association was held in the Chibi Convention Center. After the opening ceremony, the participants visited the exhibition area of the People’s Square of Chibi City. Leaders from Yunnan Province, Anhui Province, Fujian Province,

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Tea customs in northern regions of China
November 21, 2023 Chinese tea culture, Knowledge, tea customs ctma

In the north of the Huaihe River in China, although tea is not produced, it has a history of over a thousand years of tea drinking and has also formed local tea drinking customs. The way people in the north drinking tea is not as particular as in the south, mainly to quench their thirst.

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Matcha,The “Superfood” of Antioxidants
October 11, 2023 Knowledge, Tea and Health ctma

The origin of  matcha  lies  in  China!  It  was  invented  in  the  Tang  Dynasty  and  widely  spread  in  the  Song  Dynasty.  However,  after  the  Ming  Dynasty,  matcha  became  less  popular  and  was  replaced  by  tea  leaves  brewed  for  drinking.  Ancient  matcha  was  called  “powdered  tea”  and  was  made  from  high-quality  fresh  tea  leaves  processed  into 

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New Trend in New-style Tea Beverage, 2023
August 18, 2023 Knowledge, New style chinese tea beverage ctma

In the new consumption era, on the basis of improving quality, continuing to understand consumer demand and closely focusing on consumer demand for product innovation will be the first path for new tea brands to break through. So, in 2023, what are the major trends in the product innovation of new-style tea beverage? Strong aroma

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Exploring Tea Standardization, the First National Consumer Perspective Tea Flavor Wheel was Released
August 14, 2023 Industry News, News ctma

Recently, the national conference of “Authentic Chinese Tea and Black Tea Flavor Wheel” was officially held. CHALI, as the only brand with strategic cooperation, jointly released China’s first black tea flavor wheel based on the consumer perspective with China National Geographic·Local Style. “Authentic Chinese Tea and Black Tea Flavor Wheel” is guided by China Tea

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“Partner Plan” NAYUKI Has Entered a New Stage of “Direct Sales + Franchised Stores” Two-Wheel Drive
August 14, 2023 Industry News, Knowledge, New style chinese tea beverage, News ctma

On July 20, NAYUKI, the founder of the new-style tea beverage, officially launched the “partner Plan”. It is said that in order to make it more convenient for more consumers to experience NAYUKI’s products and services, and bring the “good power” to more users, NAYUKI officially opened the “partner program”. It also hopes to give

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Steeped in history
July 25, 2023 Chinese tea culture, tea and chinese culture ctma

A leaf fell into water and changed the taste of it. Henceforth, tea was born. China is known as the home of tea. Since ancient times, tea has permeated Chinese culture, leaving its aroma in poetry, etiquette and customs. Tea lovers enjoy the drink not just for its flavor, but also for the beauty of

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Perfection to a tea
July 25, 2023 Industry News ctma

Cultural inheritors of Pu’er in Yunnan eager to spread the beverage’s fame, Deng Zhangyu reports. As the sun rises over his tea plantation in Ning’er county in Pu’er, Yunnan province, Li Xingchang walks around examining the leaves and smelling their aroma. September is harvest time, and Li is treating each tree tenderly, as if it

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