Author: Christine Kapperman

Author: Christine Kapperman

9 Things You (and we) Missed at SF Matcha Fest
September 21, 2017 Data Christine Kapperman

We’re having serious FOMO. That’s “fear of missing out,” for those who don’t follow online lingo. Spark Social SF and SoMa StrEAT Food Park, the hip San Francisco food truck gathering place, celebrated all things green Sept. 10 with its SF Matcha Fest produced in partnership with @matcha.sf. About 3,000 people hit the festival that

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4 Tea Industry Themes to Watch from World Tea Expo
June 20, 2017 Data Christine Kapperman

One booth at World Tea Expo captured themes in tea in a neat organic package (or two). Ito En showed matcha in its many forms, from shots to ceremonial, from tea bags to culinary and from convenient cans to ice steeped cold brew RTD. Advertisement Ito En allows today’s tea consumer to incorporate matcha into

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The business benefits of using sustainability standards [infographic]
April 25, 2017 Analysis Christine Kapperman

In the tea industry, we know that story matters when it comes to selling the latest product or serving a customer table side.  An important element in that story—sustainability standards—adds great value in today’s triple bottom-line economy. While almost all sources in a recent meta-analysis note the important role sustainability standards play on sales and

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