The China Tea Marketing Association (CTMA)
The China Tea Marketing Association (CTMA) was found in 1992
Month: May 2018
Month: May 2018
Tea Growth in Specialty Grocery
Janis Grover Americans overwhelmingly buy their tea where they shop for food. Only 7 percent report buying packaged tea in tea houses and coffee shops. Specialty tea is a very appealing category in niche food markets, explains Janis H. Grover, a marketing, new product development and sales professional presenting at this year’s World Tea Expo.
Starbucks Expands Retail Reach in $7B Deal with Nestlé
Swiss food giant to sell chain’s packaged coffee worldwide Starbucks is expanding the global distribution of its packaged coffee and single-serve pods under a $7 billion cash deal with Swiss food giant Nestlé, which owns Nespresso and Dolce Gusto coffee systems. Nestlé is paying Seattle-based Starbucks $7.15 billion for the rights to market, sell, and
Jane Pettigrew’s World of Tea Takes Readers on an Adventure
Jane Pettigrew Jane Pettigrew’s World of Tea’s globally inclusive and in-depth overview of the tea industry will take readers on a tea journey around the world. It covers tea production in every tea growing region on Earth—a total of 67 countries. Jane Pettigrew has 35 years of tea industry experience and is currently the director
Tea Craftsman Certification Strengthens Tea Businesses
Photo credit: Thinkstockphotos.com Being an effectual tea specialist has evolved beyond handing a cup and teabag to a customer. Knowledge of tea and its components is vital for success. Some key skills that are relevant when training or becoming a tea specialist in today’s competitive retail environment are: Cupping. Processing. Blending. Creating flavored teas. Understanding
Budding Products: Clever New Teapots
Darth Vader Shaped Tea Kettle by The Fowndry Darth Vader Tea Kettle Banbury, England-based introduced a Star Wars-inspired Darth Vader-shaped tea kettle. Its silhouette resembles Darth Vader’s cape and helmet and is complete with a light saber-shaped handle. This officially licensed, stainless-steel stovetop kettle is 9 inches by 7 inches and holds 1.7 liters of
California Tea Garden Launches Kickstarter Campaign to Finance Expansion
Tea Room, Jade Valley Jade Valley Tea Arts, a private academy for classical tea arts in Nevada City, Calif., has launched a Kickstarter campaign to raise funds for a major expansion. The academy rose from the ashes of Jade Summit Tea and Antiques, a popular storefront business in downtown Nevada City, following torrential rains and
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